Abstract
In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.
| Original language | English |
|---|---|
| Pages (from-to) | 223-237 |
| Journal | International Social Work |
| Volume | 58 |
| Issue number | 2 |
| Early online date | 5 Jun 2013 |
| DOIs | |
| Publication status | Published (in print/issue) - 1 Mar 2015 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 3 Good Health and Well-being
Keywords
- Behaviour change
- critical awareness
- HIV/AIDS communication
- mass media
- social space
Fingerprint
Dive into the research topics of 'Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver