Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?

Tawanda Sydesky Nyawasha; Crispen Chipunza

doi:10.1177/0020872813477883

Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?

Tawanda Sydesky Nyawasha, Crispen Chipunza

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.

Original language	English
Pages (from-to)	223-237
Journal	International Social Work
Volume	58
Issue number	2
Early online date	5 Jun 2013
DOIs	https://doi.org/10.1177/0020872813477883
Publication status	Published (in print/issue) - 1 Mar 2015

Keywords

Behaviour change
critical awareness
HIV/AIDS communication
mass media
social space

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1177/0020872813477883

Cite this

@article{6e64dbad953d4d4da293c75ba61e6246,

title = "Radio broadcasting in the era of HIV/AIDS: Can this be the magic bullet?",

abstract = "In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contribution of campus radio lies in its ability to create a social space for HIV/AIDS communication. The overall aim of this study was to assess the relationship between exposure to radio broadcasting messages and the adoption of safer sexual practices. Our analysis suggests that campus broadcasting can be instrumental in promoting HIV/AIDS awareness and education.",

keywords = "Behaviour change, critical awareness, HIV/AIDS communication, mass media, social space",

author = "Nyawasha, {Tawanda Sydesky} and Crispen Chipunza",

year = "2015",

month = mar,

day = "1",

doi = "10.1177/0020872813477883",

language = "English",

volume = "58",

pages = "223--237",

journal = "International Social Work",

issn = "0020-8728",