Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Food and drink innovation through food manufacturers’ product reformulation strategies has received significant attention in recent years. An obesity epidemic and rising food prices have implications for health since dietary quality and dietary costs are positively related and more price-sensitive consumers appear less concerned about the health aspects of food. This research aims to determine if product reformulation can support current strategies that align price-based promotions with prominent placement strategies to increase the availability, accessibility and affordability of food and drink choices to consumers. Given the considerable effort to reformulate the food and beverage retail product offering, it will be important that retailers utilise price-based promotions and prominent placement tactics to make these below the line food and drink innovations available to the broadest number of consumers as possible. To do so will help to realise the population benefits that are possible, with the potential to influence supply and demand and serve as a further catalyst for product reformulation. The findings from this qualitative research have applicability to the food and drink service industries, and hospitality sector generally, in maximising the reach of promotional tactics that have been proven to work, coupled with continuing innovation for further population health benefits in this market.
LanguageEnglish
Title of host publicationUnknown Host Publication
EditorsStephen Boyd, Una McMahon-Beattie
Place of PublicationBelfast
Pages33
Number of pages43
Publication statusPublished - 4 May 2016
EventAnnual Research, Learning and Teaching Conference - Inspire, Innovate, Succeed - Ulster University, Belfast
Duration: 4 May 2016 → …

Conference

ConferenceAnnual Research, Learning and Teaching Conference - Inspire, Innovate, Succeed
Period4/05/16 → …

Fingerprint

Manufacturing industries
Food and beverage
Retail industry
Drinks
Food
Innovation
Tactics
Health
Placement
Health benefits
Catalyst
Population health
Service industries
Hospitality
Obesity
Affordability
Accessibility
Retail
Qualitative research
Food prices

Keywords

  • Product reformulation
  • innovation
  • obesity
  • retail food promotions
  • healthy
  • public health

Cite this

@inproceedings{79d39f6bfff44836822eced85850e7c3,
title = "Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items",
abstract = "Food and drink innovation through food manufacturers’ product reformulation strategies has received significant attention in recent years. An obesity epidemic and rising food prices have implications for health since dietary quality and dietary costs are positively related and more price-sensitive consumers appear less concerned about the health aspects of food. This research aims to determine if product reformulation can support current strategies that align price-based promotions with prominent placement strategies to increase the availability, accessibility and affordability of food and drink choices to consumers. Given the considerable effort to reformulate the food and beverage retail product offering, it will be important that retailers utilise price-based promotions and prominent placement tactics to make these below the line food and drink innovations available to the broadest number of consumers as possible. To do so will help to realise the population benefits that are possible, with the potential to influence supply and demand and serve as a further catalyst for product reformulation. The findings from this qualitative research have applicability to the food and drink service industries, and hospitality sector generally, in maximising the reach of promotional tactics that have been proven to work, coupled with continuing innovation for further population health benefits in this market.",
keywords = "Product reformulation, innovation, obesity, retail food promotions, healthy, public health",
author = "Sin{\'e}ad Furey and Lynsey Hollywood and Una McMahon-Beattie and Elizabeth Dowler and Amy Burns and Ruth Price",
note = "Reference text: Ailawadi, K., & Neslin, S. (1998) The effect of promotion on consumption. Buying more and consuming it faster. Journal of Marketing Research, 35, 390–398. British Retail Consortium. (2009) British retailing: a commitment to health. London: British Retail Consortium. Caraher, M. (2012) Food poverty: a new hunger. Presentation at the West Belfast annual health lecture 10.08.12. Available from: http://www.belfasttrust.hscni.net/pdf/Caraher_W_Belfast_conf.pdf Chandon, P., & Wansink, B. (2002). When are stockpiled products consumed faster? A convenience-salience framework of post-purchase consumption incidence and quantity. Journal of Marketing Research, 39, 321–335. Dannefer, R., Williams, D. A., Baronberg, S., and Silver, L. (2012) Healthy Bodegas: Increasing and Promoting Healthy Foods at Corner Stores in New York City. American Journal of Public Health. 102 (10), e29. Department of the Environment, Food and Rural Affairs. (2010) Food statistics pocketbook 2010. Available from: http://www.defra.gov.uk/evidence/statistics/foodfarm/food/pocketstats/documents/foodpocketbook2010.pdf Department of Health (2014) Public Health Responsibility Deal: F7(a). Front of Pack Nutrition Labelling. Available from: https://responsibilitydeal.dh.gov.uk/pledges/pledge/?pl=44 Department of Health, Food Standards Agency, Welsh Government and Scottish Government (2013) Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets. Available from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/300886/2902158_FoP_Nutrition_2014.pdf Department of Health, Social Services and Public Safety (2012) A fitter future for all: framework for preventing and addressing overweight and obesity in Northern Ireland 2012-2022. Belfast: Department of Health, Social Services and Public Safety. Dhar, R., Huber, J. and Khan, U. (2007) The shopping momentum effect. Journal of Marketing Research. 44, 370–78. Dobson, P. (2011) The lure of supermarket special offers: a healthy choice for shoppers? Inaugural lecture: 29.11.11. University of East Anglia. Dowler, E. A., Kneafsey, M. Lambie, H., Inman, A. and Collier, R. (2011) Thinking about ‘food security’: engaging with UK consumers. Critical Public Health. 21 (4), 403-416. Drewnowski, A., Monsivais, P., Maillot, M. and Darmon, N. (2007) Low-energy-density diets are associated with higher diet quality and higher diet costs in French adults. Journal of the American Dietetic Association. 107 (6), 1028-1032. Fam, K.-S., Yang, L. and Tanakinjal, G. (2008) Innovative sales promotion techniques among Hong Kong advertisers – A content analysis. Innovative Marketing. 4 (1), 8-15. Foster, G. D., Karpyn, A., Wojtanowski, A. C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C., Leuchten, D., Burns, P. J. and Glanz, K. (2014) Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial. American Journal of Clinical Nutrition. 99, 1359–68. French, S. (2003) Pricing effects on food choices. The Journal of Nutrition, 133(3), 841S–843S). Gedenk, S. A., Neslin, K. L. and Ailawadi, K. L. (2006) Sales promotion. In Kraft, M. and Mantrala, M. K. (Eds) Retailing in the 21st Century(2006), Heidelberg: Springer. Glendall, P., Hoek, J., Pope, T. and Young, K. (2006) Message framing effects on price discounting. Journal of Product & Brand Management. 15 (7), 458–465. Griffith, R., O’Connell, M. and Smith, K. (2013) Food expenditure and nutritional quality over the Great Recession. London: Institute for Fiscal Studies. Hardesty, D. M. and Bearden, W. O. (2003) Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level. Journal of Retailing.79 (1), 17–25. Hawkes, C. (2009). Sales promotions and food consumption. Nutrition Reviews, 67(6), 333–342. Her Majesty’s Treasury. (2016) Policy paper: Budget 2016. London: HMT. Honkanen, P. and Frewer, L. (2009) Russian consumers' motives for food choice. Appetite. 52, 363-371. Jetter, K. M. and Cassady, D. L. (2006) The availability and cost of healthier food alternatives. American Journal of Preventative Medicine. 30 (1), 38-44. Kamins, M. A., Folkes, V. S. and Fedorikhin, A. (2009) Promotional bundles and consumers’ price judgments: when the best things in life are not free. Journal of Consumer Research. 36, 660–70. Kantar WorldPanel (2012) Promotional data for Northern Ireland food product categories. Personal communication to Food Standards Agency in Northern Ireland. Kerr, J., Sallis, J. F., Beomby, E. and Glanz, K. (2012) Assessing reliability and validity of the gropromo audit tool for evaluation of grocery store marketing and promotional environments. Journal of Nutrition Education and Behaviour, 44 (6) 597–603. Maillot, M., Darmon, N., Vieux, F. and Drewnowski, A. (2007) Low energy density and high nutritional quality are each associated with higher diet costs in French adults. American Journal of Clinical Nutrition. 86 (3), 690-696. Marteau, T. (2014) Restricting displays could curb consumption without affecting price or availability. [Available from www.cam.ac.uk/research/news/end-of-aisle-displays-encourage-consumption-of-alcohol-and-fizzy-drinks#sthash.VV8CPAbP.dpuf], Martin-Biggers, J., Yorkin, M., Aljallad, C., Ciecierski, C., Akhabue, I., McKinley, J., Hernandez, K., Yablonsky, C., Jackson, R., Quick, V. and Byrd-Bredbenner, C. (2013) What foods are US supermarkets promoting? A content analysis of supermarket sales circulars. Appetite. 62, 160–165. McNeill, L. S. (2012) Sales promotion in the supermarket industry: a four country case comparison, The International Review of Retail, Distribution and Consumer Research. 22 (3), 243-260. Milliron, B. J., Woolf, K and Appelhans, B.A. (2012) A point-of-purchase intervention featuring in-person supermarket education affects healthful food purchases. Journal of Nutrition Education and Behavior. 44 (3), 225-232. Mishra, A. and Mishra, H. (2011) The influence of price discount versus bonus pack on the preference for virtue and vice foods. Journal of Marketing Research. 48, 196 –206. National Consumer Council (2004) Rating retailers for health: how supermarkets can affect your chances of a healthy diet. London: National Consumer Council. National Consumer Council (2008) Cut-price, what cost? How supermarkets can affect your chances of a healthy diet. London: National Consumer Council. Nederkoorn, C. (2014) Effects of Sales Promotions, Weight Status, and Impulsivity on Purchases in a Supermarket. Obesity. 22, E2-E5. Ni Mhurchu, C., Blakely, T., Jiang, Y., Eyles, H., & Rodgers, A. (2010). Effects of price discounts and tailored nutrition education on supermarket purchases. A randomized controlled trial. The American Journal of Clinical Nutrition, 91(3), 736–747. Poulter, S. (2016) Now supermarkets BACK a law to cut sugar by 50 per cent after remarkable u-turn from fighting against tougher health controls. Daily Mail 04.01.2016. Available from: http://www.dailymail.co.uk/health/article-3383196/Now-supermarkets-law-cut-sugar-50-cent-remarkable-u-turn-fighting-against-tougher-health-controls.html#ixzz41Gym0evz Ramanathan, S. and Dhar, S. K. (2010) The effect of sales promotions on the size and composition of the shopping basket: regulatory compatibility from framing and temporal restrictions. Journal of Marketing Research. 47, 542–552. Safefood (2012) The cost of overweight and obesity on the island of Ireland. Dublin: Safefood. Scientific Advisory Committee on Nutrition. (2015) Carbohydrates and Health. London: The Stationery Office. Seymour, J. D., Yaroch, A. L., Serdula, M., Blanck, H. M. and Khan, L. K. (2004) Impact of nutrition environmental interventions on point-of-purchase behavior in adults: a review. Preventative Medicine. 39 (supplement 2), S108-S136. Simpson, L. S. (2006) Enhancing food promotion in the supermarket industry: A framework for sales promotion success. International Journal of Advertising. 25 (2), 223-245. Sobal, J., Bisogni, C. A. and Jastran, M. (2014) Food Choice Is Multifaceted, Contextual, Dynamic, Multilevel, Integrated, and Diverse. Mind, Brain, and Education. 8 (1), 6-12. van Heerde, H., Leeflang, P. S. H., & Wittink, D. R. (2004). Decomposing the sales promotion bump with store data. Marketing Science, 23(4), 317–334. van Heerde, H., & Neslin, S. (2008). Sales promotion models. In Wierenga, B. (Ed.) Handbook of Marketing Decision Models. New York, NY: Springer. Van Kleef, E., Otten, K. and van Trijp, H. C. M. (2012) Healthy sacks at the checkout counter: a lab and field study on the impact of shelf arrangement and assortment structure on consumer choices. BMC Public Health. 12, 1072. Waterlander, W. E., Steenhuis, I. H. M., de Vet, E. and Seidell, J. C. (2009) Expert views on most suitable monetary incentives on food to stimulate healthy eating. European Journal of Public Health 2009. Waterlander, W. E., de Mul, A., Schuit, A. J., Seidell, J. C. and Steenhuis, I. H. M. (2010) Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study. International Journal of Behavioral Nutrition and Physical Activity.7, 44. Waterlander, W. E., de Boer, M. R., Schuit, A. J. Seidell, J. C. and I. H. M., Steenhuis. (2013), Price discounts significantly enhance fruit and vegetable purchases when combined with nutrition education: a randomized controlled supermarket trial. American Journal of Clinical Nutrition. 97, 886–95.",
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}

Furey, S, Hollywood, L, McMahon-Beattie, U, Dowler, E, Burns, A & Price, R 2016, Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items. in S Boyd & U McMahon-Beattie (eds), Unknown Host Publication. Belfast, pp. 33, Annual Research, Learning and Teaching Conference - Inspire, Innovate, Succeed, 4/05/16.

Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items. / Furey, Sinéad; Hollywood, Lynsey; McMahon-Beattie, Una; Dowler, Elizabeth; Burns, Amy; Price, Ruth.

Unknown Host Publication. ed. / Stephen Boyd; Una McMahon-Beattie. Belfast, 2016. p. 33.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items

AU - Furey, Sinéad

AU - Hollywood, Lynsey

AU - McMahon-Beattie, Una

AU - Dowler, Elizabeth

AU - Burns, Amy

AU - Price, Ruth

N1 - Reference text: Ailawadi, K., & Neslin, S. (1998) The effect of promotion on consumption. Buying more and consuming it faster. Journal of Marketing Research, 35, 390–398. British Retail Consortium. (2009) British retailing: a commitment to health. London: British Retail Consortium. Caraher, M. (2012) Food poverty: a new hunger. Presentation at the West Belfast annual health lecture 10.08.12. Available from: http://www.belfasttrust.hscni.net/pdf/Caraher_W_Belfast_conf.pdf Chandon, P., & Wansink, B. (2002). When are stockpiled products consumed faster? A convenience-salience framework of post-purchase consumption incidence and quantity. Journal of Marketing Research, 39, 321–335. Dannefer, R., Williams, D. A., Baronberg, S., and Silver, L. (2012) Healthy Bodegas: Increasing and Promoting Healthy Foods at Corner Stores in New York City. American Journal of Public Health. 102 (10), e29. Department of the Environment, Food and Rural Affairs. (2010) Food statistics pocketbook 2010. Available from: http://www.defra.gov.uk/evidence/statistics/foodfarm/food/pocketstats/documents/foodpocketbook2010.pdf Department of Health (2014) Public Health Responsibility Deal: F7(a). Front of Pack Nutrition Labelling. Available from: https://responsibilitydeal.dh.gov.uk/pledges/pledge/?pl=44 Department of Health, Food Standards Agency, Welsh Government and Scottish Government (2013) Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets. Available from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/300886/2902158_FoP_Nutrition_2014.pdf Department of Health, Social Services and Public Safety (2012) A fitter future for all: framework for preventing and addressing overweight and obesity in Northern Ireland 2012-2022. Belfast: Department of Health, Social Services and Public Safety. Dhar, R., Huber, J. and Khan, U. (2007) The shopping momentum effect. Journal of Marketing Research. 44, 370–78. Dobson, P. (2011) The lure of supermarket special offers: a healthy choice for shoppers? Inaugural lecture: 29.11.11. University of East Anglia. Dowler, E. A., Kneafsey, M. Lambie, H., Inman, A. and Collier, R. (2011) Thinking about ‘food security’: engaging with UK consumers. Critical Public Health. 21 (4), 403-416. Drewnowski, A., Monsivais, P., Maillot, M. and Darmon, N. (2007) Low-energy-density diets are associated with higher diet quality and higher diet costs in French adults. Journal of the American Dietetic Association. 107 (6), 1028-1032. Fam, K.-S., Yang, L. and Tanakinjal, G. (2008) Innovative sales promotion techniques among Hong Kong advertisers – A content analysis. Innovative Marketing. 4 (1), 8-15. Foster, G. D., Karpyn, A., Wojtanowski, A. C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C., Leuchten, D., Burns, P. J. and Glanz, K. (2014) Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial. American Journal of Clinical Nutrition. 99, 1359–68. French, S. (2003) Pricing effects on food choices. The Journal of Nutrition, 133(3), 841S–843S). Gedenk, S. A., Neslin, K. L. and Ailawadi, K. L. (2006) Sales promotion. In Kraft, M. and Mantrala, M. K. (Eds) Retailing in the 21st Century(2006), Heidelberg: Springer. Glendall, P., Hoek, J., Pope, T. and Young, K. (2006) Message framing effects on price discounting. Journal of Product & Brand Management. 15 (7), 458–465. Griffith, R., O’Connell, M. and Smith, K. (2013) Food expenditure and nutritional quality over the Great Recession. London: Institute for Fiscal Studies. Hardesty, D. M. and Bearden, W. O. (2003) Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level. Journal of Retailing.79 (1), 17–25. Hawkes, C. (2009). Sales promotions and food consumption. Nutrition Reviews, 67(6), 333–342. Her Majesty’s Treasury. (2016) Policy paper: Budget 2016. London: HMT. Honkanen, P. and Frewer, L. (2009) Russian consumers' motives for food choice. Appetite. 52, 363-371. Jetter, K. M. and Cassady, D. L. (2006) The availability and cost of healthier food alternatives. American Journal of Preventative Medicine. 30 (1), 38-44. Kamins, M. A., Folkes, V. S. and Fedorikhin, A. (2009) Promotional bundles and consumers’ price judgments: when the best things in life are not free. Journal of Consumer Research. 36, 660–70. Kantar WorldPanel (2012) Promotional data for Northern Ireland food product categories. Personal communication to Food Standards Agency in Northern Ireland. Kerr, J., Sallis, J. F., Beomby, E. and Glanz, K. (2012) Assessing reliability and validity of the gropromo audit tool for evaluation of grocery store marketing and promotional environments. Journal of Nutrition Education and Behaviour, 44 (6) 597–603. Maillot, M., Darmon, N., Vieux, F. and Drewnowski, A. (2007) Low energy density and high nutritional quality are each associated with higher diet costs in French adults. American Journal of Clinical Nutrition. 86 (3), 690-696. Marteau, T. (2014) Restricting displays could curb consumption without affecting price or availability. [Available from www.cam.ac.uk/research/news/end-of-aisle-displays-encourage-consumption-of-alcohol-and-fizzy-drinks#sthash.VV8CPAbP.dpuf], Martin-Biggers, J., Yorkin, M., Aljallad, C., Ciecierski, C., Akhabue, I., McKinley, J., Hernandez, K., Yablonsky, C., Jackson, R., Quick, V. and Byrd-Bredbenner, C. (2013) What foods are US supermarkets promoting? A content analysis of supermarket sales circulars. Appetite. 62, 160–165. McNeill, L. S. (2012) Sales promotion in the supermarket industry: a four country case comparison, The International Review of Retail, Distribution and Consumer Research. 22 (3), 243-260. Milliron, B. J., Woolf, K and Appelhans, B.A. (2012) A point-of-purchase intervention featuring in-person supermarket education affects healthful food purchases. Journal of Nutrition Education and Behavior. 44 (3), 225-232. Mishra, A. and Mishra, H. (2011) The influence of price discount versus bonus pack on the preference for virtue and vice foods. Journal of Marketing Research. 48, 196 –206. National Consumer Council (2004) Rating retailers for health: how supermarkets can affect your chances of a healthy diet. London: National Consumer Council. National Consumer Council (2008) Cut-price, what cost? How supermarkets can affect your chances of a healthy diet. London: National Consumer Council. Nederkoorn, C. (2014) Effects of Sales Promotions, Weight Status, and Impulsivity on Purchases in a Supermarket. Obesity. 22, E2-E5. Ni Mhurchu, C., Blakely, T., Jiang, Y., Eyles, H., & Rodgers, A. (2010). Effects of price discounts and tailored nutrition education on supermarket purchases. A randomized controlled trial. The American Journal of Clinical Nutrition, 91(3), 736–747. Poulter, S. (2016) Now supermarkets BACK a law to cut sugar by 50 per cent after remarkable u-turn from fighting against tougher health controls. Daily Mail 04.01.2016. Available from: http://www.dailymail.co.uk/health/article-3383196/Now-supermarkets-law-cut-sugar-50-cent-remarkable-u-turn-fighting-against-tougher-health-controls.html#ixzz41Gym0evz Ramanathan, S. and Dhar, S. K. (2010) The effect of sales promotions on the size and composition of the shopping basket: regulatory compatibility from framing and temporal restrictions. Journal of Marketing Research. 47, 542–552. Safefood (2012) The cost of overweight and obesity on the island of Ireland. Dublin: Safefood. Scientific Advisory Committee on Nutrition. (2015) Carbohydrates and Health. London: The Stationery Office. Seymour, J. D., Yaroch, A. L., Serdula, M., Blanck, H. M. and Khan, L. K. (2004) Impact of nutrition environmental interventions on point-of-purchase behavior in adults: a review. Preventative Medicine. 39 (supplement 2), S108-S136. Simpson, L. S. (2006) Enhancing food promotion in the supermarket industry: A framework for sales promotion success. International Journal of Advertising. 25 (2), 223-245. Sobal, J., Bisogni, C. A. and Jastran, M. (2014) Food Choice Is Multifaceted, Contextual, Dynamic, Multilevel, Integrated, and Diverse. Mind, Brain, and Education. 8 (1), 6-12. van Heerde, H., Leeflang, P. S. H., & Wittink, D. R. (2004). Decomposing the sales promotion bump with store data. Marketing Science, 23(4), 317–334. van Heerde, H., & Neslin, S. (2008). Sales promotion models. In Wierenga, B. (Ed.) Handbook of Marketing Decision Models. New York, NY: Springer. Van Kleef, E., Otten, K. and van Trijp, H. C. M. (2012) Healthy sacks at the checkout counter: a lab and field study on the impact of shelf arrangement and assortment structure on consumer choices. BMC Public Health. 12, 1072. Waterlander, W. E., Steenhuis, I. H. M., de Vet, E. and Seidell, J. C. (2009) Expert views on most suitable monetary incentives on food to stimulate healthy eating. European Journal of Public Health 2009. Waterlander, W. E., de Mul, A., Schuit, A. J., Seidell, J. C. and Steenhuis, I. H. M. (2010) Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study. International Journal of Behavioral Nutrition and Physical Activity.7, 44. Waterlander, W. E., de Boer, M. R., Schuit, A. J. Seidell, J. C. and I. H. M., Steenhuis. (2013), Price discounts significantly enhance fruit and vegetable purchases when combined with nutrition education: a randomized controlled supermarket trial. American Journal of Clinical Nutrition. 97, 886–95.

PY - 2016/5/4

Y1 - 2016/5/4

N2 - Food and drink innovation through food manufacturers’ product reformulation strategies has received significant attention in recent years. An obesity epidemic and rising food prices have implications for health since dietary quality and dietary costs are positively related and more price-sensitive consumers appear less concerned about the health aspects of food. This research aims to determine if product reformulation can support current strategies that align price-based promotions with prominent placement strategies to increase the availability, accessibility and affordability of food and drink choices to consumers. Given the considerable effort to reformulate the food and beverage retail product offering, it will be important that retailers utilise price-based promotions and prominent placement tactics to make these below the line food and drink innovations available to the broadest number of consumers as possible. To do so will help to realise the population benefits that are possible, with the potential to influence supply and demand and serve as a further catalyst for product reformulation. The findings from this qualitative research have applicability to the food and drink service industries, and hospitality sector generally, in maximising the reach of promotional tactics that have been proven to work, coupled with continuing innovation for further population health benefits in this market.

AB - Food and drink innovation through food manufacturers’ product reformulation strategies has received significant attention in recent years. An obesity epidemic and rising food prices have implications for health since dietary quality and dietary costs are positively related and more price-sensitive consumers appear less concerned about the health aspects of food. This research aims to determine if product reformulation can support current strategies that align price-based promotions with prominent placement strategies to increase the availability, accessibility and affordability of food and drink choices to consumers. Given the considerable effort to reformulate the food and beverage retail product offering, it will be important that retailers utilise price-based promotions and prominent placement tactics to make these below the line food and drink innovations available to the broadest number of consumers as possible. To do so will help to realise the population benefits that are possible, with the potential to influence supply and demand and serve as a further catalyst for product reformulation. The findings from this qualitative research have applicability to the food and drink service industries, and hospitality sector generally, in maximising the reach of promotional tactics that have been proven to work, coupled with continuing innovation for further population health benefits in this market.

KW - Product reformulation

KW - innovation

KW - obesity

KW - retail food promotions

KW - healthy

KW - public health

M3 - Conference contribution

SP - 33

BT - Unknown Host Publication

A2 - Boyd, Stephen

A2 - McMahon-Beattie, Una

CY - Belfast

ER -