Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

Anders Wäppling, Heather Farley, Christopher Strugnell

Research output: Contribution to journalArticle

6 Citations (Scopus)
LanguageEnglish
Pages19-27
JournalInternational Journal of Consumer Studies
Volume34
Issue number1
DOIs
Publication statusPublished - 2010

Cite this

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title = "Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence",
author = "Anders W{\"a}ppling and Heather Farley and Christopher Strugnell",
year = "2010",
doi = "10.1111/j.1470-6431.2009.00827.x",
language = "English",
volume = "34",
pages = "19--27",
journal = "International Journal of Consumer Studies",
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Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. / Wäppling, Anders; Farley, Heather; Strugnell, Christopher.

In: International Journal of Consumer Studies, Vol. 34, No. 1, 2010, p. 19-27.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

AU - Wäppling, Anders

AU - Farley, Heather

AU - Strugnell, Christopher

PY - 2010

Y1 - 2010

U2 - 10.1111/j.1470-6431.2009.00827.x

DO - 10.1111/j.1470-6431.2009.00827.x

M3 - Article

VL - 34

SP - 19

EP - 27

JO - International Journal of Consumer Studies

T2 - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

SN - 1470-6423

IS - 1

ER -