Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

Anders Wäppling, Heather Farley, Christopher Strugnell

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Original language	English
Pages (from-to)	19-27
Journal	International Journal of Consumer Studies
Volume	34
Issue number	1
DOIs	https://doi.org/10.1111/j.1470-6431.2009.00827.x
Publication status	Published (in print/issue) - 2010

Access to Document

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AU - Farley, Heather

AU - Strugnell, Christopher

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