Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

Anders Wäppling, Heather Farley, Christopher Strugnell

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)19-27
JournalInternational Journal of Consumer Studies
Volume34
Issue number1
DOIs
Publication statusPublished - 2010

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