Private label: Turning the retail brand threat into your biggest opportunity

Matthew Kearney

Research output: Contribution to journal › Article › peer-review

Original language	Undefined
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257x.2013.832032
Publication status	Published (in print/issue) - 3 Mar 2014

Access to Document

@article{7d7284861e334ebe95ea29b6bb8ab897,

title = "Private label: Turning the retail brand threat into your biggest opportunity",

author = "Matthew Kearney",

year = "2014",

month = mar,

day = "3",

doi = "10.1080/0267257x.2013.832032",

language = "Undefined",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

}