| Original language | English |
|---|---|
| Pages (from-to) | 74-86 |
| Journal | Journal of Product and Brand Management |
| Volume | 7 |
| Issue number | 1 |
| Publication status | Published (in print/issue) - 1998 |
Price Setting in SMEs: Some Empirical Findings
David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant
Research output: Contribution to journal › Article › peer-review
64
Citations
(Scopus)