Price Setting in SMEs: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journalArticle

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)74-86
JournalJournal of Product and Brand Management
Volume7
Issue number1
Publication statusPublished - 1998

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