Price Setting in SMEs: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journalArticle

51 Citations (Scopus)
LanguageEnglish
Pages74-86
JournalJournal of Product and Brand Management
Volume7
Issue number1
Publication statusPublished - 1998

Cite this

Carson, D., Gilmore, A., Cummins, D., O'Donnell, A., & Grant, K. (1998). Price Setting in SMEs: Some Empirical Findings. 7(1), 74-86.
Carson, David ; Gilmore, Audrey ; Cummins, Darryl ; O'Donnell, Aodheen ; Grant, Ken. / Price Setting in SMEs: Some Empirical Findings. 1998 ; Vol. 7, No. 1. pp. 74-86.
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Carson, D, Gilmore, A, Cummins, D, O'Donnell, A & Grant, K 1998, 'Price Setting in SMEs: Some Empirical Findings', vol. 7, no. 1, pp. 74-86.

Price Setting in SMEs: Some Empirical Findings. / Carson, David; Gilmore, Audrey; Cummins, Darryl; O'Donnell, Aodheen; Grant, Ken.

Vol. 7, No. 1, 1998, p. 74-86.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Price Setting in SMEs: Some Empirical Findings

AU - Carson, David

AU - Gilmore, Audrey

AU - Cummins, Darryl

AU - O'Donnell, Aodheen

AU - Grant, Ken

PY - 1998

Y1 - 1998

M3 - Article

VL - 7

SP - 74

EP - 86

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Carson D, Gilmore A, Cummins D, O'Donnell A, Grant K. Price Setting in SMEs: Some Empirical Findings. 1998;7(1):74-86.