Price Setting in SMEs: Some Empirical Findings

David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O'Donnell, Ken Grant

Research output: Contribution to journalArticle

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)74-86
JournalJournal of Product and Brand Management
Volume7
Issue number1
Publication statusPublished - 1998

Cite this

Carson, D., Gilmore, A., Cummins, D., O'Donnell, A., & Grant, K. (1998). Price Setting in SMEs: Some Empirical Findings. Journal of Product and Brand Management, 7(1), 74-86.