This chapter examines the interconnected social, political and economic forces that are shaping and reshaping contemporary football. It identifies drivers but, critically, attributes commercialisation to structural (and not solely) economic differentiation, including the greater interdependence of the sexes in the game. First is a brief overview of the growing significance of women’s football within the global sport system. Two zones of prestige exist currently for the professional game, in the United States and England. Questions are raised concerning the uneven effects of commercialisation and the contested values that underpin changes in the women’s game. The chapter concludes with some reflections on future developments and research avenues that might be explored.
|Title of host publication||Women's Football in a Global, Professional Era|
|Editors||Alex Culvin, Ali Bowes|
|Place of Publication||United Kingdom|
|Number of pages||15|
|Publication status||Accepted/In press - 7 Nov 2022|
|Name||Emerald Studies in Sport and Gender|
- zone of prestige