Power at Play - Women's Football and Commercialisation as a Sociological Problem

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter examines the interconnected social, political and economic forces that are shaping and reshaping contemporary football. It identifies drivers but, critically, attributes commercialisation to structural (and not solely) economic differentiation, including the greater interdependence of the sexes in the game. First is a brief overview of the growing significance of women’s football within the global sport system. Two zones of prestige exist currently for the professional game, in the United States and England. Questions are raised concerning the uneven effects of commercialisation and the contested values that underpin changes in the women’s game. The chapter concludes with some reflections on future developments and research avenues that might be explored.
Original languageEnglish
Title of host publicationWomen's Football in a Global, Professional Era
EditorsAlex Culvin, Ali Bowes
Place of PublicationUnited Kingdom
Number of pages15
ISBN (Electronic)978-1-80071-054-2
Publication statusAccepted/In press - 7 Nov 2022

Publication series

NameEmerald Studies in Sport and Gender
PublisherEmerald Publishing


  • football
  • commercialisation
  • interdependence
  • globalisation
  • zone of prestige
  • women


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