Power at Play: Sport, Gender and Commercialisation

Research output: Contribution to journalArticle

Abstract

Sport is an important social activity in contemporary Irish society. We need only glance at the daily and weekly coverage given to sporting events in the print and visual media to appreciate its fundamental role. Its full significance, however, is not in its prevalence, but in the manner in which it imparts key social meanings about individual/group identity as well as about ways of living. In this chapter, I firstly look at the relationship between sport and gender, specifically the role of sport in the construction and reproduction of cultural conceptions of gender but also, how our ideological notions of gender structure sport. Evidence for this can be seen in rates of participation in sport; motivation for and, popularity of, sporting activities and; perceptions of sporting and physical activities as gender-appropriate. I then address the social and economic context in which sport exists, focusing in particular on the process of commercialisation and its impact on sport per se. In the final section, I focus on the interplay between cultural and economic factors by highlighting issues in the commercialisation of women’s sports. I conclude with some thoughts on the future of women’s sports in Ireland.
LanguageEnglish
Pages251-265
JournalStudies
Volume90
Issue number359
Publication statusPublished - 18 Jul 2001

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commercialization
Sports
gender
cultural factors
economic factors
popularity
Ireland
coverage
participation
event

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@article{9f930c2745b340118510ec3a4a896514,
title = "Power at Play: Sport, Gender and Commercialisation",
abstract = "Sport is an important social activity in contemporary Irish society. We need only glance at the daily and weekly coverage given to sporting events in the print and visual media to appreciate its fundamental role. Its full significance, however, is not in its prevalence, but in the manner in which it imparts key social meanings about individual/group identity as well as about ways of living. In this chapter, I firstly look at the relationship between sport and gender, specifically the role of sport in the construction and reproduction of cultural conceptions of gender but also, how our ideological notions of gender structure sport. Evidence for this can be seen in rates of participation in sport; motivation for and, popularity of, sporting activities and; perceptions of sporting and physical activities as gender-appropriate. I then address the social and economic context in which sport exists, focusing in particular on the process of commercialisation and its impact on sport per se. In the final section, I focus on the interplay between cultural and economic factors by highlighting issues in the commercialisation of women’s sports. I conclude with some thoughts on the future of women’s sports in Ireland.",
author = "Katie/K Liston",
note = "Reference text: Bairner, A. (2001) Sport, Nationalism and Globalisation: European and North American Perspectives. New York: State Univeristy of New York Press. Beamish, R. (1993) ‘Labor Relations in Sport: Central Issues in their Emergence and Structure in High-Performance Sport’ in Ingham, A.G and Loy, J. W. (eds.) Sport in Social Development. Champaign, I.L.: Human Kinetics. Birrell, S. and Cole, C. (1994) Women, Sport and Culture. Champaign, I.L.: Human Kinetics. Boyle, R. and Haynes, R. (2000) Power Play: Sport, the Media and Popular Culture. London: Pearson Education. Brohm, J. M. (1978) Sport: A Prison of Measured Time. London: Ink Links. Coakley, J. (1998) Sport in Society: Issues and Controversies. 6th Edition. London: McGraw-Hill. Coakley, J. and Dunning, E. (eds.) (2000) Handbook of Sports Studies. London: Sage. Connell, R.W. (1995) Masculinities. Cambridge: Polity Press. Cramer, J. A. (1994) ‘Conversations with Women Sports Journalists’ in Creedon, P. J. (ed.) Women, Media and Sport: Challenging Gender Values. London: Sage. Creedon, P. J. (ed.) (1994) Women, Media and Sport: Challenging Gender Values. London: Sage. Creedon, P. J. and Becker, L. (1986) ‘Audience Expectations and Sports: The Role of the Female Athlete’, Paper presented to the International Association of Mass Communication Research. India: New Delhi. Creedon, P. J., Cramer, J. A. and Granitz, E. H. (1994) ‘Pandering or Empowering? Economics and Promotion of Women’s Sports’ in Creedon, P. J. (ed.) op cit. Department of Education (1996) A National Survey of Involvement in Sport and Physical Activity. Dublin: Health Promotion Unit. Department of Education (1997) Targeting Sporting Change in Ireland: Sport In Ireland 1997-2006 and Beyond. Dublin: Government Publications Office. Department of Education and Science (2000) Exploring Masculinities. Dublin: Government Publications Office. Dunning, E. (1971) ‘The Development of Modern Football’ in Dunning, E. (ed.) The Sociology of Sport. London: Frank Cass. Dunning, E. (1986) ‘Sport as a Male Preserve: Notes on the Social Sources of Masculine Identity and its Transformations’ in Elias, N. and Dunning, E. Quest for Excitement: Sport and Leisure in the Civilizing Process. Oxford: Basil Blackwell. Dunning, E. (1999) Sport Matters: Sociological Studies of Sport, Violence and Civilization. London: Routledge. Greendorfer, S. L. (1990) ‘Media Reinforcement of Stereotypic Ideology of Women in Sport’, Paper presented at the Institute for International Sport Seminar – The Media and International Sport: Ethical Issues. University of Rhode Island. Guttmann, A. (1994) Games and Empires: Modern Sports and Cultural Imperialism. New York: Columbia University Press. Hall, M. A. (1996) Feminism and Sporting Bodies: Essays on Theory and Practice. Champaign, I.L.: Human Kinetics. Hargreaves, J. (1994) Sporting Females: Critical Issues in the History and Sociology of Women’s Sports. London: Routledge. Hargreaves, J. (2000) Heroines of Sport: The Politics of Difference and Identity. London: Routledge. Inglis, T. (1998) Lessons in Irish Sexuality. Dublin: UCD Press. Irish Times (22 July1996) ‘Smith Ready For Her Second Swim For Gold’. Kane, M. J. and Greendorfer, S. L. (1994) ‘The Media’s Role in Accomodating and Resisting Stereotyped Images of Women in Sport’ in Creedon, P. J. (ed.) op cit. Kennedy, R. and Mason, V. (1984) The Hardcore Bodybuilder’s Source Book. New York: Sterling. Lavoie, M. (2000) ‘Economics and Sport’ in Coakley, J. and Dunning, E. (eds.) Handbook of Sports Studies. London: Sage. Liston, K. (1999) ‘Playing the Masculine/Feminine Game…so he plays harder and she plays softer’ in PaGes. University College Dublin: Faculty of Arts, (6): 133-147. http://www.ucd.ie/~pages/ Liston, K. (2001) ‘Rough Girls and Delicate Boys: Sport and Gender Matters in Irish Society’, in Irish Sociological Chronicles. Volume 3. Forthcoming. Lynch, K. (1999) Equality in Education. Dublin: Gill and Macmillan. Maguire, J. (1999) Global Sport: Identities, Societies, Civilizations. Cambridge: Polity Press. Mangan, J. A. (1981) Athleticism in the Victorian and Edwardian Public School. Cambridge: University Press. Messner, M. and Sabo. D. (eds.) (1990) Sport, Men, and the Gender Order: Critical Feminist Perspectives. Champaign, I.L.: Human Kinetics. Physical Education Assocation of Ireland (1991) Girls and Boys Come Out To Play. Limerick: Physical Education Assocation of Ireland. Rees, C. R. and Miracle, A. (2000) ‘Education and Sport’ in Coakley, J. and Dunning, E. (eds.) op cit. Sunday Tribune (10 June 2001) ‘Girls Get It On’. Waddington, I. (2000) Sport, Health and Drugs: A Critical Sociological Perspective. London: E & FN Spon. Whanel, G. (2000) ‘Sport and the Media’ in Coakley, J. and Dunning, E. (eds.) op cit.",
year = "2001",
month = "7",
day = "18",
language = "English",
volume = "90",
pages = "251--265",
number = "359",

}

Liston, KK 2001, 'Power at Play: Sport, Gender and Commercialisation', vol. 90, no. 359, pp. 251-265.

Power at Play: Sport, Gender and Commercialisation. / Liston, Katie/K.

Vol. 90, No. 359, 18.07.2001, p. 251-265.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Power at Play: Sport, Gender and Commercialisation

AU - Liston, Katie/K

N1 - Reference text: Bairner, A. (2001) Sport, Nationalism and Globalisation: European and North American Perspectives. New York: State Univeristy of New York Press. Beamish, R. (1993) ‘Labor Relations in Sport: Central Issues in their Emergence and Structure in High-Performance Sport’ in Ingham, A.G and Loy, J. W. (eds.) Sport in Social Development. Champaign, I.L.: Human Kinetics. Birrell, S. and Cole, C. (1994) Women, Sport and Culture. Champaign, I.L.: Human Kinetics. Boyle, R. and Haynes, R. (2000) Power Play: Sport, the Media and Popular Culture. London: Pearson Education. Brohm, J. M. (1978) Sport: A Prison of Measured Time. London: Ink Links. Coakley, J. (1998) Sport in Society: Issues and Controversies. 6th Edition. London: McGraw-Hill. Coakley, J. and Dunning, E. (eds.) (2000) Handbook of Sports Studies. London: Sage. Connell, R.W. (1995) Masculinities. Cambridge: Polity Press. Cramer, J. A. (1994) ‘Conversations with Women Sports Journalists’ in Creedon, P. J. (ed.) Women, Media and Sport: Challenging Gender Values. London: Sage. Creedon, P. J. (ed.) (1994) Women, Media and Sport: Challenging Gender Values. London: Sage. Creedon, P. J. and Becker, L. (1986) ‘Audience Expectations and Sports: The Role of the Female Athlete’, Paper presented to the International Association of Mass Communication Research. India: New Delhi. Creedon, P. J., Cramer, J. A. and Granitz, E. H. (1994) ‘Pandering or Empowering? Economics and Promotion of Women’s Sports’ in Creedon, P. J. (ed.) op cit. Department of Education (1996) A National Survey of Involvement in Sport and Physical Activity. Dublin: Health Promotion Unit. Department of Education (1997) Targeting Sporting Change in Ireland: Sport In Ireland 1997-2006 and Beyond. Dublin: Government Publications Office. Department of Education and Science (2000) Exploring Masculinities. Dublin: Government Publications Office. Dunning, E. (1971) ‘The Development of Modern Football’ in Dunning, E. (ed.) The Sociology of Sport. London: Frank Cass. Dunning, E. (1986) ‘Sport as a Male Preserve: Notes on the Social Sources of Masculine Identity and its Transformations’ in Elias, N. and Dunning, E. Quest for Excitement: Sport and Leisure in the Civilizing Process. Oxford: Basil Blackwell. Dunning, E. (1999) Sport Matters: Sociological Studies of Sport, Violence and Civilization. London: Routledge. Greendorfer, S. L. (1990) ‘Media Reinforcement of Stereotypic Ideology of Women in Sport’, Paper presented at the Institute for International Sport Seminar – The Media and International Sport: Ethical Issues. University of Rhode Island. Guttmann, A. (1994) Games and Empires: Modern Sports and Cultural Imperialism. New York: Columbia University Press. Hall, M. A. (1996) Feminism and Sporting Bodies: Essays on Theory and Practice. Champaign, I.L.: Human Kinetics. Hargreaves, J. (1994) Sporting Females: Critical Issues in the History and Sociology of Women’s Sports. London: Routledge. Hargreaves, J. (2000) Heroines of Sport: The Politics of Difference and Identity. London: Routledge. Inglis, T. (1998) Lessons in Irish Sexuality. Dublin: UCD Press. Irish Times (22 July1996) ‘Smith Ready For Her Second Swim For Gold’. Kane, M. J. and Greendorfer, S. L. (1994) ‘The Media’s Role in Accomodating and Resisting Stereotyped Images of Women in Sport’ in Creedon, P. J. (ed.) op cit. Kennedy, R. and Mason, V. (1984) The Hardcore Bodybuilder’s Source Book. New York: Sterling. Lavoie, M. (2000) ‘Economics and Sport’ in Coakley, J. and Dunning, E. (eds.) Handbook of Sports Studies. London: Sage. Liston, K. (1999) ‘Playing the Masculine/Feminine Game…so he plays harder and she plays softer’ in PaGes. University College Dublin: Faculty of Arts, (6): 133-147. http://www.ucd.ie/~pages/ Liston, K. (2001) ‘Rough Girls and Delicate Boys: Sport and Gender Matters in Irish Society’, in Irish Sociological Chronicles. Volume 3. Forthcoming. Lynch, K. (1999) Equality in Education. Dublin: Gill and Macmillan. Maguire, J. (1999) Global Sport: Identities, Societies, Civilizations. Cambridge: Polity Press. Mangan, J. A. (1981) Athleticism in the Victorian and Edwardian Public School. Cambridge: University Press. Messner, M. and Sabo. D. (eds.) (1990) Sport, Men, and the Gender Order: Critical Feminist Perspectives. Champaign, I.L.: Human Kinetics. Physical Education Assocation of Ireland (1991) Girls and Boys Come Out To Play. Limerick: Physical Education Assocation of Ireland. Rees, C. R. and Miracle, A. (2000) ‘Education and Sport’ in Coakley, J. and Dunning, E. (eds.) op cit. Sunday Tribune (10 June 2001) ‘Girls Get It On’. Waddington, I. (2000) Sport, Health and Drugs: A Critical Sociological Perspective. London: E & FN Spon. Whanel, G. (2000) ‘Sport and the Media’ in Coakley, J. and Dunning, E. (eds.) op cit.

PY - 2001/7/18

Y1 - 2001/7/18

N2 - Sport is an important social activity in contemporary Irish society. We need only glance at the daily and weekly coverage given to sporting events in the print and visual media to appreciate its fundamental role. Its full significance, however, is not in its prevalence, but in the manner in which it imparts key social meanings about individual/group identity as well as about ways of living. In this chapter, I firstly look at the relationship between sport and gender, specifically the role of sport in the construction and reproduction of cultural conceptions of gender but also, how our ideological notions of gender structure sport. Evidence for this can be seen in rates of participation in sport; motivation for and, popularity of, sporting activities and; perceptions of sporting and physical activities as gender-appropriate. I then address the social and economic context in which sport exists, focusing in particular on the process of commercialisation and its impact on sport per se. In the final section, I focus on the interplay between cultural and economic factors by highlighting issues in the commercialisation of women’s sports. I conclude with some thoughts on the future of women’s sports in Ireland.

AB - Sport is an important social activity in contemporary Irish society. We need only glance at the daily and weekly coverage given to sporting events in the print and visual media to appreciate its fundamental role. Its full significance, however, is not in its prevalence, but in the manner in which it imparts key social meanings about individual/group identity as well as about ways of living. In this chapter, I firstly look at the relationship between sport and gender, specifically the role of sport in the construction and reproduction of cultural conceptions of gender but also, how our ideological notions of gender structure sport. Evidence for this can be seen in rates of participation in sport; motivation for and, popularity of, sporting activities and; perceptions of sporting and physical activities as gender-appropriate. I then address the social and economic context in which sport exists, focusing in particular on the process of commercialisation and its impact on sport per se. In the final section, I focus on the interplay between cultural and economic factors by highlighting issues in the commercialisation of women’s sports. I conclude with some thoughts on the future of women’s sports in Ireland.

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EP - 265

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