Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

Conor McGrath, Phil Harris

Research output: Contribution to journalArticle

12 Citations (Scopus)
LanguageEnglish
Pages75-94
JournalJournal of Political Marketing
Volume11
Issue number1-2
DOIs
Publication statusPublished - 2012

Keywords

  • Lobbying
  • Political Marketing
  • Persuasive Communication
  • Exchange Theory
  • Relationship Marketing
  • Networks

Cite this

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title = "Political Marketing and Lobbying: A Neglected Perspective and Research Agenda",
keywords = "Lobbying, Political Marketing, Persuasive Communication, Exchange Theory, Relationship Marketing, Networks",
author = "Conor McGrath and Phil Harris",
year = "2012",
doi = "10.1080/15377857.2012.642745",
language = "English",
volume = "11",
pages = "75--94",
journal = "Journal of Political Marketing",
issn = "1537-7857",
number = "1-2",

}

Political Marketing and Lobbying: A Neglected Perspective and Research Agenda. / McGrath, Conor; Harris, Phil.

In: Journal of Political Marketing, Vol. 11, No. 1-2, 2012, p. 75-94.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

AU - McGrath, Conor

AU - Harris, Phil

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KW - Lobbying

KW - Political Marketing

KW - Persuasive Communication

KW - Exchange Theory

KW - Relationship Marketing

KW - Networks

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DO - 10.1080/15377857.2012.642745

M3 - Article

VL - 11

SP - 75

EP - 94

JO - Journal of Political Marketing

T2 - Journal of Political Marketing

JF - Journal of Political Marketing

SN - 1537-7857

IS - 1-2

ER -