Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

Conor McGrath, Phil Harris

Research output: Contribution to journalArticle

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)75-94
JournalJournal of Political Marketing
Volume11
Issue number1-2
DOIs
Publication statusPublished - 2012

Keywords

  • Lobbying
  • Political Marketing
  • Persuasive Communication
  • Exchange Theory
  • Relationship Marketing
  • Networks

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