Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

Conor McGrath; Phil Harris

doi:10.1080/15377857.2012.642745

Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

Conor McGrath, Phil Harris

Faculty of Arts, Humanities & Social Sciences

Research output: Contribution to journal › Article › peer-review

27 Citations (Scopus)

Original language	English
Pages (from-to)	75-94
Journal	Journal of Political Marketing
Volume	11
Issue number	1-2
DOIs	https://doi.org/10.1080/15377857.2012.642745
Publication status	Published (in print/issue) - 2012

Keywords

Lobbying
Political Marketing
Persuasive Communication
Exchange Theory
Relationship Marketing
Networks

Access to Document

10.1080/15377857.2012.642745

http://uir.ulster.ac.uk/33825/1/__adhomedirs01_jordanstown_e10161277_My%20Documents_Conor%20Research_Research_Lobbying%20%26%20Political%20Marketing.pdf

Cite this

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title = "Political Marketing and Lobbying: A Neglected Perspective and Research Agenda",

keywords = "Lobbying, Political Marketing, Persuasive Communication, Exchange Theory, Relationship Marketing, Networks",

author = "Conor McGrath and Phil Harris",

year = "2012",

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language = "English",

volume = "11",

pages = "75--94",

journal = "Journal of Political Marketing",

issn = "1537-7865",

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AU - Harris, Phil

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KW - Persuasive Communication

KW - Exchange Theory

KW - Relationship Marketing

KW - Networks

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DO - 10.1080/15377857.2012.642745

M3 - Article

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JF - Journal of Political Marketing

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