Everyone is a Designer. It could be argued that graphic design software and technology has demystified and democratized the design process and outcomes. For students it can be enticing to create 'pixel deep’ work that ‘looks good’ but is void of solid underpinning or rigorous thought process. Limited observing, thinking or researching beyond the internet realm where ideas are dying out in favor of visual seduction. This paper suggests that within graphic design education, there is a need for a more rigorous learning and teaching approach to enable students to understand and develop a non-formulaic design process. An alternative approach where there is a deeper investigation of the subject, a more rigorous research methodology and introducing play and experimentation into the design process to create rich, exciting and meaningful outcomes. This paper will discuss this approach and demonstrate the effectiveness on the student learning experience and project outcomes.
|Title of host publication||Unknown Host Publication|
|Number of pages||0|
|Publication status||Accepted/In press - 8 Sep 2016|
|Event||Graphic Design Educators' Network. Exploring Territories: mapping the terrain of graphic design education - Cardiff School of Art and Design, Cardiff Metropolitan University, Wales|
Duration: 8 Sep 2016 → …
|Conference||Graphic Design Educators' Network. Exploring Territories: mapping the terrain of graphic design education|
|Period||8/09/16 → …|
- graphic design education
- design process
- design pedagogy
- design detectives
- pixel deep
- deep learning
Clancy, P., & McElveen, R. (Accepted/In press). Pixel Deep v Deep Learning: exploring an alternative design research approach as an intrinsic pedagogical model for an enhanced student learning experience in the design process within graphic design. In Unknown Host Publication Unknown Publisher.