Personalizing Financial Interactions using Web Mining

Maurice Mulvenna, Tony de Bree, Sarabjot Singh Andan, Alex G Büchner, Matthias Baumgarten

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The web is fast maturing into an important marketing medium that provides businesses and individuals alike with the ability to undertake one-to-one marketing and provide personalised services to their customers both from a traditional supplier as from a new self-service perspective. In this paper we describe innovative Web Intelligence research in the CERENA project, that provides marketers and eventually customers and visitors in e-finance with access to data mining technology that can sift through large amounts of data collected automatically on customer interaction with the businesses web site. The technical objective of CERENA is to bring to light marketing knowledge that is mutually useful to the financial institution and to their customers.
LanguageEnglish
Title of host publicationProc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax
Pages1-17
Publication statusPublished - Nov 2000

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Web mining
Interaction
Marketing
World Wide Web
Web sites
Financial institutions
Marketers
Suppliers
E-finance
Data mining
One-to-one marketing

Cite this

Mulvenna, M., de Bree, T., Andan, S. S., Büchner, A. G., & Baumgarten, M. (2000). Personalizing Financial Interactions using Web Mining. In Proc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax (pp. 1-17)
Mulvenna, Maurice ; de Bree, Tony ; Andan, Sarabjot Singh ; Büchner, Alex G ; Baumgarten, Matthias. / Personalizing Financial Interactions using Web Mining. Proc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax. 2000. pp. 1-17
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Mulvenna, M, de Bree, T, Andan, SS, Büchner, AG & Baumgarten, M 2000, Personalizing Financial Interactions using Web Mining. in Proc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax. pp. 1-17.

Personalizing Financial Interactions using Web Mining. / Mulvenna, Maurice; de Bree, Tony; Andan, Sarabjot Singh; Büchner, Alex G; Baumgarten, Matthias.

Proc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax. 2000. p. 1-17.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AU - de Bree, Tony

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AU - Büchner, Alex G

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Mulvenna M, de Bree T, Andan SS, Büchner AG, Baumgarten M. Personalizing Financial Interactions using Web Mining. In Proc. 5th International Conference on Artificial Intelligence & Emerging Technologies in Accounting, Finance & Tax. 2000. p. 1-17