Perceived intrusiveness in digital advertising: strategic marketing implications

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88 Citations (Scopus)

Original language	English
Pages (from-to)	239-256
Journal	Journal of Strategic Marketing
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/09652540903511308
Publication status	Published (in print/issue) - Jun 2010

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@article{1d13e29a546d43b186aec05cc3e99896,

title = "Perceived intrusiveness in digital advertising: strategic marketing implications",

author = "Yann Truong and Geoff Simmons",

year = "2010",

month = jun,

doi = "10.1080/09652540903511308",

language = "English",

volume = "18",

pages = "239--256",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "3",

}