Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

    Research output: Contribution to journalArticle

    42 Citations (Scopus)
    LanguageEnglish
    Pages239-256
    JournalJournal of Strategic Marketing
    Volume18
    Issue number3
    DOIs
    Publication statusPublished - Jun 2010

    Cite this

    Truong, Yann ; Simmons, Geoff. / Perceived intrusiveness in digital advertising: strategic marketing implications. In: Journal of Strategic Marketing. 2010 ; Vol. 18, No. 3. pp. 239-256.
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    Perceived intrusiveness in digital advertising: strategic marketing implications. / Truong, Yann; Simmons, Geoff.

    In: Journal of Strategic Marketing, Vol. 18, No. 3, 06.2010, p. 239-256.

    Research output: Contribution to journalArticle

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