Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

    Research output: Contribution to journalArticle

    50 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)239-256
    JournalJournal of Strategic Marketing
    Volume18
    Issue number3
    DOIs
    Publication statusPublished - Jun 2010

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