Original language | English |
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Pages (from-to) | 239-256 |
Journal | Journal of Strategic Marketing |
Volume | 18 |
Issue number | 3 |
DOIs | |
Publication status | Published (in print/issue) - Jun 2010 |
Perceived intrusiveness in digital advertising: strategic marketing implications
Yann Truong, Geoff Simmons
Research output: Contribution to journal › Article › peer-review
84
Citations
(Scopus)