Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

    Research output: Contribution to journalArticlepeer-review

    84 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)239-256
    JournalJournal of Strategic Marketing
    Volume18
    Issue number3
    DOIs
    Publication statusPublished (in print/issue) - Jun 2010

    Cite this