Events are unique opportunities to reconstruct and promote cities (Balsas, 2004). The puzzlement underpinning this essay is the necessity to document how urban strategies are appropriated, repeated and implemented in a “copy paste” manner, independently of the place where they occur (Balsas,2005). The Porto Maravilha took place in Rio de Janeiro’s harbor front in anticipation of the 2016 Olympic Games. This essay points out moments in the planning, implementation and preliminary results of Porto Maravilha. Although the metaphor “bread and carnival” can be utilized to analyze entrepreneurial urbanism, here it is important to emphasize the idiosyncrasies of the Brazilian culture (Balsas,2017).More over even though the iconic Museu do Amanhã reminds us of the World Trade Center transport hub in Manhattan, the event also celebrated Brazilian indigeneity portrayed in the land-water interface, port and stevedore functions, local identities, and the Afro-Brazilian heritage.
|Translated title of the contribution||[Carioca Landscape in Transformation - Bread and carnaval in Rio de Janeiro’s Porto Maravilha]|
|Number of pages||9|
|Journal||Culturas Contemporâneas Locais e Urbanas|
|Publication status||Published (in print/issue) - 31 Jul 2023|
- Olympic Games
- Urban Landscape
- Rio de Janeiro