| Original language | English |
|---|---|
| Pages (from-to) | 63-72 |
| Journal | International Journal of Entrepreneurship and Innovation |
| Volume | 10 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published (in print/issue) - Feb 2009 |
Opportunity and innovation: Synergy within an entrepreneurial approach to marketing
Geoff Simmons, Brychan C. Thomas, G. Packham
Research output: Contribution to journal › Article › peer-review