Abstract
An American icon, Edgar Allan Poe (1809-1849) is famed for his fiendish tales of fear and trembling, and premature burial. He is less well known as a businessperson, let alone a marketing thought leader. Poe, though, was not only an entrepreneurially inclined self-promoter of genius, but he practised prescient marketing principles that are pertinent to present circumstances. In a world where dark tourism, dead celebrities and disinterred brands loom large, Poe’s principal principles – perversity, poetry, plagiary, plasticity – are prior portents of marketing precepts. Written in an appropriately literary style, this paper shows that dead men do foretell tales. Of markets dreary.
Original language | English |
---|---|
Pages (from-to) | 1379-1396 |
Number of pages | 18 |
Journal | Journal of Marketing Management |
Volume | 34 |
Issue number | 15-16 |
Early online date | 4 Oct 2018 |
DOIs | |
Publication status | Published (in print/issue) - 13 Oct 2018 |
Keywords
- Macabre marketing
- Undead ideas
- Literary theory
- Edgar Allan Poe
- Poe’s Ps