On Creative Spirit

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    ‘On Creative Spirit’ outlines a three step methodology for building an idea generation culture from which ideas will naturally flow. I believe this requires three simple steps that can be adopted by organisations, both large (with thousands of employees), to small (with just a handful of employees). The steps in the process required are as follows: ‘Priming the Brain’, ensuring brains are conditioned for idea generation; ‘Choosing a Conductor’, identifying appropriate team leaders to guide the creative process; and ‘Encouraging Chance Collisions’, ensuring studio and office spaces are optimised for creative collisions.
    LanguageEnglish
    Title of host publicationSmashing Book #4
    Place of PublicationFreiburg
    Pages465-494
    Volume#4
    Publication statusPublished - 25 Nov 2013

    Fingerprint

    Employees
    Idea generation
    Team leaders
    Priming
    Methodology

    Keywords

    • idea generation
    • innovation
    • brainstorming
    • ideas factories
    • ideas
    • concept generation
    • lateral thinking
    • ideation

    Cite this

    Murphy, C. (2013). On Creative Spirit. In Smashing Book #4 (Vol. #4, pp. 465-494). Freiburg.
    Murphy, Christopher. / On Creative Spirit. Smashing Book #4. Vol. #4 Freiburg, 2013. pp. 465-494
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    Murphy, C 2013, On Creative Spirit. in Smashing Book #4. vol. #4, Freiburg, pp. 465-494.

    On Creative Spirit. / Murphy, Christopher.

    Smashing Book #4. Vol. #4 Freiburg, 2013. p. 465-494.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    Murphy C. On Creative Spirit. In Smashing Book #4. Vol. #4. Freiburg. 2013. p. 465-494