On Creative Spirit

    Research output: Chapter in Book/Report/Conference proceedingChapter


    ‘On Creative Spirit’ outlines a three step methodology for building an idea generation culture from which ideas will naturally flow. I believe this requires three simple steps that can be adopted by organisations, both large (with thousands of employees), to small (with just a handful of employees). The steps in the process required are as follows: ‘Priming the Brain’, ensuring brains are conditioned for idea generation; ‘Choosing a Conductor’, identifying appropriate team leaders to guide the creative process; and ‘Encouraging Chance Collisions’, ensuring studio and office spaces are optimised for creative collisions.
    Original languageEnglish
    Title of host publicationSmashing Book #4
    Place of PublicationFreiburg
    PublisherSmashing Magazine
    ISBN (Print)http://smashed.by/sb4
    Publication statusPublished - 25 Nov 2013


    • idea generation
    • innovation
    • brainstorming
    • ideas factories
    • ideas
    • concept generation
    • lateral thinking
    • ideation

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  • Cite this

    Murphy, C. (2013). On Creative Spirit. In Smashing Book #4 (Vol. #4, pp. 465-494). Smashing Magazine. http://uir.ulster.ac.uk/28183/1/Cover_Image.png