Abstract
Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.
| Original language | English |
|---|---|
| Title of host publication | The Generation Game: Can the BBC Win Over Today's Young Audience? |
| Editors | Michael Wilson, Neil Fowler |
| Place of Publication | London |
| Publisher | BBC Bite-Sized Public Affairs Books |
| Chapter | 2 |
| Pages | 27-33 |
| Number of pages | 7 |
| ISBN (Print) | 979-8665954899 |
| Publication status | Published (in print/issue) - 13 Jun 2020 |
Keywords
- Television
- Young People
- BBC
- Netflix
