OK, Boomers! Here are Our Challenges and Opportunities.

V McCollum

OK, Boomers! Here are Our Challenges and Opportunities.

V McCollum

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.

Original language	English
Title of host publication	The Generation Game: Can the BBC Win Over Today's Young Audience?
Editors	Michael Wilson, Neil Fowler
Place of Publication	London
Publisher	BBC Bite-Sized Public Affairs Books
Chapter	2
Pages	27-33
Number of pages	7
ISBN (Print)	979-8665954899
Publication status	Published (in print/issue) - 13 Jun 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 9 Industry, Innovation, and Infrastructure

Keywords

Television
Young People
BBC
Netflix

Cite this

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OK, Boomers! Here are Our Challenges and Opportunities.

Abstract

UN SDGs

Keywords

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Cite this