OK, Boomers! Here are Our Challenges and Opportunities.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.
Original languageEnglish
Title of host publicationThe Generation Game: Can the BBC Win Over Today's Young Audience?
EditorsMichael Wilson, Neil Fowler
Place of PublicationLondon
PublisherBBC Bite-Sized Public Affairs Books
Number of pages7
ISBN (Print)979-8665954899
Publication statusPublished (in print/issue) - 13 Jun 2020


  • Television
  • Young People
  • BBC
  • Netflix


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