Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.
|Title of host publication||The Generation Game: Can the BBC Win Over Today's Young Audience?|
|Editors||Michael Wilson, Neil Fowler|
|Place of Publication||London|
|Publisher||BBC Bite-Sized Public Affairs Books|
|Number of pages||7|
|Publication status||Published (in print/issue) - 13 Jun 2020|
- Young People