OK, Boomers! Here are Our Challenges and Opportunities.

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.
Original languageEnglish
Title of host publicationThe Generation Game: Can the BBC Win Over Today's Young Audience?
EditorsMichael Wilson, Neil Fowler
Place of PublicationLondon
Chapter2
Pages27-33
Number of pages7
Publication statusPublished - 13 Jun 2020

Keywords

  • Television
  • Young People
  • BBC
  • Netflix

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