Abstract
Why do millennials and younger merely tolerate such a potentially loveable broadcaster as the BBC? This chapter outlines five reasons why the corporation, despite its admirable efforts, is struggling to engage them.
Original language | English |
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Title of host publication | The Generation Game: Can the BBC Win Over Today's Young Audience? |
Editors | Michael Wilson, Neil Fowler |
Place of Publication | London |
Publisher | BBC Bite-Sized Public Affairs Books |
Chapter | 2 |
Pages | 27-33 |
Number of pages | 7 |
ISBN (Print) | 979-8665954899 |
Publication status | Published (in print/issue) - 13 Jun 2020 |
Keywords
- Television
- Young People
- BBC
- Netflix