Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

Peter Bolan, Noelle O'Connor

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.
LanguageEnglish
Title of host publicationTourism and Hospitality Research in Ireland – Concepts, Issues and Challenges
Place of PublicationWaterford, Ireland
Pages125-146
Publication statusPublished - 10 May 2007

Fingerprint

Northern Ireland
Movies
Destination branding
Tourism
Brand image

Keywords

  • destination branding
  • film tourism
  • marketing

Cite this

Bolan, P., & O'Connor, N. (2007). Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. In Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges (pp. 125-146). Waterford, Ireland.
Bolan, Peter ; O'Connor, Noelle. / Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland, 2007. pp. 125-146
@inbook{e2cc6087922240ddab3d065672f30655,
title = "Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership",
abstract = "This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.",
keywords = "destination branding, film tourism, marketing",
author = "Peter Bolan and Noelle O'Connor",
note = "Reference text: Bolan, P. & O’Connor, N. (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership, in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges, Edited by O’Connor, N., Keating, M., Malone, J. & Murphy, A., Waterford, WIT Publications.",
year = "2007",
month = "5",
day = "10",
language = "English",
isbn = "0-9540281-7-1",
pages = "125--146",
booktitle = "Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges",

}

Bolan, P & O'Connor, N 2007, Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland, pp. 125-146.

Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. / Bolan, Peter; O'Connor, Noelle.

Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland, 2007. p. 125-146.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

AU - Bolan, Peter

AU - O'Connor, Noelle

N1 - Reference text: Bolan, P. & O’Connor, N. (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership, in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges, Edited by O’Connor, N., Keating, M., Malone, J. & Murphy, A., Waterford, WIT Publications.

PY - 2007/5/10

Y1 - 2007/5/10

N2 - This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.

AB - This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.

KW - destination branding

KW - film tourism

KW - marketing

M3 - Chapter

SN - 0-9540281-7-1

SP - 125

EP - 146

BT - Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges

CY - Waterford, Ireland

ER -

Bolan P, O'Connor N. Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. In Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland. 2007. p. 125-146