Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

Peter Bolan; Noelle O'Connor

Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

Peter Bolan, Noelle O'Connor

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.

Original language	English
Title of host publication	Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges
Place of Publication	Waterford, Ireland
Publisher	WIT Press
Pages	125-146
ISBN (Print)	0-9540281-7-1
Publication status	Published - 10 May 2007

Keywords

destination branding
film tourism
marketing

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title = "Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership",

abstract = "This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.",

keywords = "destination branding, film tourism, marketing",

author = "Peter Bolan and Noelle O'Connor",

note = "Reference text: Bolan, P. & O{\textquoteright}Connor, N. (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership, in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges, Edited by O{\textquoteright}Connor, N., Keating, M., Malone, J. & Murphy, A., Waterford, WIT Publications.",

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Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. / Bolan, Peter; O'Connor, Noelle.

Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland : WIT Press, 2007. p. 125-146.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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