Abstract
This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.
Original language | English |
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Title of host publication | Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges |
Place of Publication | Waterford, Ireland |
Publisher | WIT Press |
Pages | 125-146 |
ISBN (Print) | 0-9540281-7-1 |
Publication status | Published - 10 May 2007 |
Keywords
- destination branding
- film tourism
- marketing