Abstract
| Language | English |
|---|---|
| Title of host publication | Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges |
| Place of Publication | Waterford, Ireland |
| Pages | 125-146 |
| Publication status | Published - 10 May 2007 |
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Keywords
- destination branding
- film tourism
- marketing
Cite this
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Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. / Bolan, Peter; O'Connor, Noelle.
Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. Waterford, Ireland, 2007. p. 125-146.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership
AU - Bolan, Peter
AU - O'Connor, Noelle
N1 - Reference text: Bolan, P. & O’Connor, N. (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership, in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges, Edited by O’Connor, N., Keating, M., Malone, J. & Murphy, A., Waterford, WIT Publications.
PY - 2007/5/10
Y1 - 2007/5/10
N2 - This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.
AB - This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.
KW - destination branding
KW - film tourism
KW - marketing
M3 - Chapter
SN - 0-9540281-7-1
SP - 125
EP - 146
BT - Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges
CY - Waterford, Ireland
ER -