'New-wave' global firms: Web 2.0 and SME internationalisation

James Bell, Sharon Loane

Research output: Contribution to journalArticle

66 Citations (Scopus)

Abstract

It is now widely accepted that the Internet and allied information communication technologies have facilitated small and medium enterprises' internationalisation. Moreover, as the World Wide Web (WWW) has evolved, it has provided new tools that enable such firms to internationalise more rapidly and engage more effectively with customers in a wider range of more complex business activities. Within the last decade, significant advances in the WWW (Web 2.0), open-source architecture, and open-innovation strategies have led to the emergence of a 'new wave' of global firms. For these firms the Internet is a key driver of business development and speedy internationalisation. In this paper, having synthesised the literature on the Internet and rapid internationalisation and on open innovation, we discuss how these new-wave firms leverage value through close collaboration with other firms and co-creation with customers. Thereafter, we provide illustrative cases of these new-wave firms developed using Internet sources. These cases demonstrate how the focal firms have used Web 2.0 tools and techniques to leverage their internal and external capabilities, and become rapidly internationalising firms with fuzzy porous boundaries. Finally, we reflect upon the implications of Web 2.0 for business strategy, public policy, and academic enquiry, and propose an agenda for further research.
LanguageEnglish
Pages213-229
JournalJournal of Marketing Management
Volume26
Issue number3-4
DOIs
Publication statusPublished - Mar 2010

Fingerprint

Web 2.0
Internationalization
Small and medium-sized enterprises
World Wide Web
Leverage
Open innovation
Public policy
Open source
Business strategy
Business activity
Agenda
Co-creation
Information and communication technology
Business development
Innovation strategy

Keywords

  • internationalisation
  • Web 2.0
  • SMEs
  • co-creation
  • fuzzy boundaries

Cite this

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'New-wave' global firms: Web 2.0 and SME internationalisation. / Bell, James; Loane, Sharon.

In: Journal of Marketing Management, Vol. 26, No. 3-4, 03.2010, p. 213-229.

Research output: Contribution to journalArticle

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