New communications media for sport

Rob Lewis; Paul Kitchin

doi:10.4324/9780080886114

New communications media for sport

Rob Lewis
, Paul Kitchin

London Metropolitan University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

6 Citations (Scopus)

Abstract

This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.

Original language	English
Title of host publication	Sport Public Relations and Communication
Editors	Maria Hopwood, Paul James Kitchin, James Skinner
Place of Publication	London
Publisher	Taylor and Francis Group
Pages	187-214
Number of pages	28
ISBN (Print)	9780080886114
DOIs	https://doi.org/10.4324/9780080886114
Publication status	Published (in print/issue) - 23 May 2012

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10.4324/9780080886114

http://books.google.co.uk/books?id=ZJ6Bovd6OmAC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Cite this

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New communications media for sport

Abstract

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Managing organizational reputation in response to a public shaming campaign

Sport public relations and communication

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