New communications media for sport

Rob Lewis, Paul Kitchin

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Citations (Scopus)


This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.
Original languageEnglish
Title of host publicationSport Public Relations and Communication
EditorsMaria Hopwood, Paul James Kitchin, James Skinner
Place of PublicationLondon
PublisherTaylor and Francis Ltd.
Number of pages28
ISBN (Print)9780080886114
Publication statusPublished (in print/issue) - 23 May 2012


Dive into the research topics of 'New communications media for sport'. Together they form a unique fingerprint.

Cite this