New communications media for sport

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Abstract

This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.
LanguageEnglish
Title of host publicationSport Public Relations and Communication
EditorsMaria Hopwood, Paul James Kitchin, James Skinner
Place of PublicationOxford
PublisherElsevier
Pages187-214
ISBN (Print)978-1-85617-615-6
Publication statusPublished - 24 Feb 2010

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Sports
communications
new media
Internet
communication
management
Society

Cite this

Lewis, R., & Kitchin, P. J. (2010). New communications media for sport. In M. Hopwood, P. J. Kitchin, & J. Skinner (Eds.), Sport Public Relations and Communication (pp. 187-214). Oxford: Elsevier.
Lewis, Rob ; Kitchin, Paul James. / New communications media for sport. Sport Public Relations and Communication. editor / Maria Hopwood ; Paul James Kitchin ; James Skinner. Oxford : Elsevier, 2010. pp. 187-214
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Lewis, R & Kitchin, PJ 2010, New communications media for sport. in M Hopwood, PJ Kitchin & J Skinner (eds), Sport Public Relations and Communication. Elsevier, Oxford, pp. 187-214.

New communications media for sport. / Lewis, Rob; Kitchin, Paul James.

Sport Public Relations and Communication. ed. / Maria Hopwood; Paul James Kitchin; James Skinner. Oxford : Elsevier, 2010. p. 187-214.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AU - Kitchin, Paul James

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N2 - This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.

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M3 - Chapter

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EP - 214

BT - Sport Public Relations and Communication

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PB - Elsevier

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Lewis R, Kitchin PJ. New communications media for sport. In Hopwood M, Kitchin PJ, Skinner J, editors, Sport Public Relations and Communication. Oxford: Elsevier. 2010. p. 187-214