| Original language | English |
|---|---|
| Pages (from-to) | 5-32 |
| Journal | Journal of Euromarketing |
| Volume | 9 |
| Issue number | 4 |
| Publication status | Published (in print/issue) - 2000 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 10 Reduced Inequalities
Student theses
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To understand the nature of, and changes in, decision-making, strategy, and marketing activities in small firms over time and to examine the internal and external factors contributing to these changes
Cummins, D. (Author), McAdam, R. (Supervisor) & Carson, D. (Supervisor), Nov 2013Student thesis: Doctoral Thesis
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