Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description

D Slater; Maurice Mulvenna; Alex Büchner; L Moussy

Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description

D Slater, Maurice Mulvenna, Alex Büchner, L Moussy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify requirements, and briefly outlines these user requirements. It also examines the naturee of the busisness process within which data mining shall be implemented. In particular, the paper focuses upon the relaitonship between Internet retailers and 'Mall Operators' who may be providing the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.

Original language	English
Title of host publication	Business & Work in the Information Society: New Technologies & Applications
Editors	J.-Y. Roger, B Stanford-Smith, P.T. Kidd
Publisher	IOS Press
Pages	63-69
ISBN (Print)	90-5199-491-5
Publication status	Published (in print/issue) - 1999

Cite this

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title = "Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description",

abstract = "This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify requirements, and briefly outlines these user requirements. It also examines the naturee of the busisness process within which data mining shall be implemented. In particular, the paper focuses upon the relaitonship between Internet retailers and 'Mall Operators' who may be providing the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.",

author = "D Slater and Maurice Mulvenna and Alex B{\"u}chner and L Moussy",

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language = "English",

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booktitle = "Business & Work in the Information Society: New Technologies & Applications",

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Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description. / Slater, D; Mulvenna, Maurice; Büchner, Alex et al.
Business & Work in the Information Society: New Technologies & Applications. ed. / J.-Y. Roger; B Stanford-Smith; P.T. Kidd. IOS Press, 1999. p. 63-69.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description

AU - Slater, D

AU - Mulvenna, Maurice

AU - Büchner, Alex

AU - Moussy, L

PY - 1999

Y1 - 1999

N2 - This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify requirements, and briefly outlines these user requirements. It also examines the naturee of the busisness process within which data mining shall be implemented. In particular, the paper focuses upon the relaitonship between Internet retailers and 'Mall Operators' who may be providing the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.

AB - This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify requirements, and briefly outlines these user requirements. It also examines the naturee of the busisness process within which data mining shall be implemented. In particular, the paper focuses upon the relaitonship between Internet retailers and 'Mall Operators' who may be providing the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.

M3 - Chapter

SN - 90-5199-491-5

SP - 63

EP - 69

BT - Business & Work in the Information Society: New Technologies & Applications

A2 - Roger, J.-Y.

A2 - Stanford-Smith, B

A2 - Kidd, P.T.

PB - IOS Press

ER -

Mining Marketing Intelligence from Internet Retailing Data: User Requirements & Business Process Description

Abstract

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