Michael the Mighty: Merry memories of marketing’s major-general

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	1-7
Number of pages	7
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257x.2021.2019385
Publication status	Published online - 27 May 2022

Keywords

@article{3eeac55fe4ac43f88904850ef7858fab,

title = "Michael the Mighty: Merry memories of marketing{\textquoteright}s major-general",

keywords = "Marketing, Strategy and Management",

author = "Stephen Brown",

year = "2022",

month = may,

day = "27",

doi = "10.1080/0267257x.2021.2019385",

language = "English",

pages = "1--7",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

}

TY - JOUR

T1 - Michael the Mighty: Merry memories of marketing’s major-general

AU - Brown, Stephen

PY - 2022/5/27

Y1 - 2022/5/27

KW - Marketing

KW - Strategy and Management

UR - http://www.scopus.com/inward/record.url?scp=85131167216&partnerID=8YFLogxK

U2 - 10.1080/0267257x.2021.2019385

DO - 10.1080/0267257x.2021.2019385

M3 - Comment/debate

SN - 0267-257X

SP - 1

EP - 7

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -