| Original language | English |
|---|---|
| Title of host publication | The Public Relations Handbook |
| Editors | Alison Theaker |
| Publisher | Routledge |
| Pages | 195-218 |
| ISBN (Print) | 9780415598149 |
| Publication status | Published - 2012 |
Cite this
McCoy, M., & Hargie, O. (2012). Measurement and Evaluation. In A. Theaker (Ed.), The Public Relations Handbook (pp. 195-218). Routledge.