Measurement and Evaluation

Mairead McCoy, Owen Hargie

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Public Relations Handbook
    EditorsAlison Theaker
    PublisherRoutledge
    Pages195-218
    ISBN (Print)9780415598149
    Publication statusPublished - 2012

    Cite this

    McCoy, M., & Hargie, O. (2012). Measurement and Evaluation. In A. Theaker (Ed.), The Public Relations Handbook (pp. 195-218). Routledge.