Measurement and Evaluation

Mairead McCoy, Owen Hargie

    Research output: Chapter in Book/Report/Conference proceedingChapter

    LanguageEnglish
    Title of host publicationThe Public Relations Handbook
    EditorsAlison Theaker
    Pages195-218
    Publication statusPublished - 2012

    Cite this

    McCoy, M., & Hargie, O. (2012). Measurement and Evaluation. In A. Theaker (Ed.), The Public Relations Handbook (pp. 195-218)
    McCoy, Mairead ; Hargie, Owen. / Measurement and Evaluation. The Public Relations Handbook. editor / Alison Theaker. 2012. pp. 195-218
    @inbook{faebf7072c9246cda5e0f17d607bb1a8,
    title = "Measurement and Evaluation",
    author = "Mairead McCoy and Owen Hargie",
    year = "2012",
    language = "English",
    isbn = "9780415598149",
    pages = "195--218",
    editor = "Alison Theaker",
    booktitle = "The Public Relations Handbook",

    }

    McCoy, M & Hargie, O 2012, Measurement and Evaluation. in A Theaker (ed.), The Public Relations Handbook. pp. 195-218.

    Measurement and Evaluation. / McCoy, Mairead; Hargie, Owen.

    The Public Relations Handbook. ed. / Alison Theaker. 2012. p. 195-218.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - Measurement and Evaluation

    AU - McCoy, Mairead

    AU - Hargie, Owen

    PY - 2012

    Y1 - 2012

    M3 - Chapter

    SN - 9780415598149

    SP - 195

    EP - 218

    BT - The Public Relations Handbook

    A2 - Theaker, Alison

    ER -

    McCoy M, Hargie O. Measurement and Evaluation. In Theaker A, editor, The Public Relations Handbook. 2012. p. 195-218