Measurement and Evaluation

Mairead McCoy, Owen Hargie

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
PublisherRoutledge
Pages195-218
ISBN (Print)9780415598149
Publication statusPublished (in print/issue) - 2012

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