Measurement and Evaluation

Mairead McCoy, Owen Hargie

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    Original languageEnglish
    Title of host publicationThe Public Relations Handbook
    EditorsAlison Theaker
    PublisherRoutledge
    Pages195-218
    ISBN (Print)9780415598149
    Publication statusPublished - 2012

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