Original language | English |
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Title of host publication | The Public Relations Handbook |
Editors | Alison Theaker |
Publisher | Routledge |
Pages | 195-218 |
ISBN (Print) | 9780415598149 |
Publication status | Published (in print/issue) - 2012 |
Measurement and Evaluation
Mairead McCoy, Owen Hargie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review