| Original language | English |
|---|---|
| Title of host publication | The Public Relations Handbook |
| Editors | Alison Theaker |
| Publisher | Routledge |
| Pages | 195-218 |
| ISBN (Print) | 9780415598149 |
| Publication status | Published - 2012 |
Measurement and Evaluation
Mairead McCoy, Owen Hargie
Research output: Chapter in Book/Report/Conference proceeding › Chapter