'Materialisation' of a Circular Economy Typology - Case Evidence from a Finnish SME perspective

Research output: Contribution to conferenceAbstractpeer-review


Despite rising mainstream recognition, the literature on the Circular Economy (CE) has a complex heritage, encompassing numerous thematic frameworks, concepts and definitions. These complexities make it increasingly difficult to differentiate between the drivers and barriers for SMEs adoption of CE principles and business practices. It is against this backdrop that this paper seeks to increase knowledge, understanding and clarity of the phenomenon. Utilising Porter’s Value Chain, this paper tests the Born Circular typology developed by Zucchella (2019) on SME case studies derived from the Finnish organisation - SITRA. From the resultant data, this paper introduces the concept of Circular Facilitators: companies that produce products or services that facilitate the CE transition without necessarily applying the CE ethos to their own business model. Finally, recommendations are made for future areas of research.
Original languageEnglish
Publication statusPublished (in print/issue) - Aug 2019
EventThe 25th Nordic Academy of Management Conference: Nordic Energies - Vassa, Finland, Vassa, Finland
Duration: 22 Aug 201924 Aug 2019
Conference number: 25


ConferenceThe 25th Nordic Academy of Management Conference
Internet address


  • Circular Economy
  • Born Circular
  • Sustainability
  • Business
  • SME


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