Marketing to postmodern consumers: Introducing the Internet chameleon

Research output: Contribution to journal › Article › peer-review

128 Citations (Scopus)

Original language	English
Pages (from-to)	299-310
Journal	European Journal of Marketing
Volume	42
Issue number	3/4
DOIs	https://doi.org/10.1108/03090560810852940
Publication status	Published (in print/issue) - 2008

Access to Document

@article{443f63b7e8a94074abfe52ff0e3c7723,

title = "Marketing to postmodern consumers: Introducing the Internet chameleon",

author = "Geoff Simmons",

year = "2008",

doi = "10.1108/03090560810852940",

language = "English",

volume = "42",

pages = "299--310",

journal = "European Journal of Marketing",

publisher = "Emerald Publishing",

number = "3/4",

}