| Language | English |
|---|---|
| Pages | 299-310 |
| Journal | European Journal of Marketing |
| Volume | 42 |
| Issue number | 3/4 |
| DOIs | |
| Publication status | Published - 2008 |
Cite this
Simmons, G. (2008). Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing, 42(3/4), 299-310. https://doi.org/10.1108/03090560810852940
@article{443f63b7e8a94074abfe52ff0e3c7723,
title = "Marketing to postmodern consumers: Introducing the Internet chameleon",
author = "Geoff Simmons",
year = "2008",
doi = "10.1108/03090560810852940",
language = "English",
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pages = "299--310",
journal = "European Journal of Marketing",
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}
Simmons, G 2008, 'Marketing to postmodern consumers: Introducing the Internet chameleon', European Journal of Marketing, vol. 42, no. 3/4, pp. 299-310. https://doi.org/10.1108/03090560810852940
Marketing to postmodern consumers: Introducing the Internet chameleon. / Simmons, Geoff.
In: European Journal of Marketing, Vol. 42, No. 3/4, 2008, p. 299-310.Research output: Contribution to journal › Article
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Simmons G. Marketing to postmodern consumers: Introducing the Internet chameleon. European Journal of Marketing. 2008;42(3/4):299-310. https://doi.org/10.1108/03090560810852940