Marketing to postmodern consumers: Introducing the Internet chameleon

Geoff Simmons

    Research output: Contribution to journalArticle

    95 Citations (Scopus)
    LanguageEnglish
    Pages299-310
    JournalEuropean Journal of Marketing
    Volume42
    Issue number3/4
    DOIs
    Publication statusPublished - 2008

    Cite this

    Simmons, Geoff. / Marketing to postmodern consumers: Introducing the Internet chameleon. 2008 ; Vol. 42, No. 3/4. pp. 299-310.
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    title = "Marketing to postmodern consumers: Introducing the Internet chameleon",
    author = "Geoff Simmons",
    year = "2008",
    doi = "10.1108/03090560810852940",
    language = "English",
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    pages = "299--310",
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    Marketing to postmodern consumers: Introducing the Internet chameleon. / Simmons, Geoff.

    Vol. 42, No. 3/4, 2008, p. 299-310.

    Research output: Contribution to journalArticle

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    T1 - Marketing to postmodern consumers: Introducing the Internet chameleon

    AU - Simmons, Geoff

    PY - 2008

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    M3 - Article

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    SP - 299

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