Marketing Issues and World Heritage Sites

Stephen Boyd, Dallen Timothy

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This was a requested chapter by the editors. The chapter explores the challenges of marketing world heritage sites given their focus on protection and conservation of certain universal values compared to their appeal as tourism destinations and spaces.
Original languageEnglish
Title of host publicationManaging World Heritage Sites
EditorsAnna Leask, Alan Fyall
PublisherElsevier
Pages53-66
ISBN (Print)0-750-665-46-7
Publication statusPublished - 2005

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    Boyd, S., & Timothy, D. (2005). Marketing Issues and World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites (pp. 53-66). Elsevier.