Abstract
This was a requested chapter by the editors. The chapter explores the challenges of marketing world heritage sites given their focus on protection and conservation of certain universal values compared to their appeal as tourism destinations and spaces.
| Original language | English |
|---|---|
| Title of host publication | Managing World Heritage Sites |
| Editors | Anna Leask, Alan Fyall |
| Publisher | Elsevier |
| Pages | 53-66 |
| ISBN (Print) | 0-750-665-46-7 |
| Publication status | Published (in print/issue) - 2005 |