Abstract
The ‘ experience curve ’ shows a consistent relationship between the cost (or price) of a product, and the total production volume to that point and is observable for a wide range of products, often over surprisingly long periods of time. Evidence is presented here to indicate that medical devices also follow such curves. The benefits to be gained from wider use of such curves by manufacturers and by health technology assessment organisations, particularly for reimbursement, are presented.
| Original language | English |
|---|---|
| Pages (from-to) | 203-212 |
| Journal | Journal of Medical Marketing |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published (in print/issue) - Jun 2007 |
Bibliographical note
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Keywords
- experience curve
- health technology assessment
- price decline
- medical devices
- product lifecycle
