Marketing innovation medical device prices follow the experience curve

A Brown, BJ Meenan, T Young

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


The ‘ experience curve ’ shows a consistent relationship between the cost (or price) of a product, and the total production volume to that point and is observable for a wide range of products, often over surprisingly long periods of time. Evidence is presented here to indicate that medical devices also follow such curves. The benefits to be gained from wider use of such curves by manufacturers and by health technology assessment organisations, particularly for reimbursement, are presented.
Original languageEnglish
Pages (from-to)203-212
JournalJournal of Medical Marketing
Issue number3
Publication statusPublished - Jun 2007


  • experience curve
  • health technology assessment
  • price decline
  • medical devices
  • product lifecycle


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