Marketing education without borders: Exploiting the new information technologies

Patrick Ibbotson, James Bell

Research output: Contribution to journalArticle

4 Citations (Scopus)
LanguageEnglish
Pages615-624
JournalJournal of Marketing Management
Volume13
Issue number7
DOIs
Publication statusPublished - Oct 1997

Cite this

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title = "Marketing education without borders: Exploiting the new information technologies",
author = "Patrick Ibbotson and James Bell",
year = "1997",
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Marketing education without borders: Exploiting the new information technologies. / Ibbotson, Patrick; Bell, James.

In: Journal of Marketing Management, Vol. 13, No. 7, 10.1997, p. 615-624.

Research output: Contribution to journalArticle

TY - JOUR

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AU - Ibbotson, Patrick

AU - Bell, James

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