Original language | English |
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Pages (from-to) | 615-624 |
Journal | Journal of Marketing Management |
Volume | 13 |
Issue number | 7 |
DOIs | |
Publication status | Published (in print/issue) - Oct 1997 |
Marketing education without borders: Exploiting the new information technologies
Patrick Ibbotson, James Bell
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)