Marketing Education without borders: exploiting the new information technologies

Patrick Ibbotson, James Bell, David Demick

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAcademy of Marketing
Number of pages9
Publication statusPublished - Jul 1997
EventAcademy of Marketing Conference - Manchester Metropolitan University
Duration: 1 Jul 1997 → …

Conference

ConferenceAcademy of Marketing Conference
Period1/07/97 → …

Cite this

Ibbotson, P., Bell, J., & Demick, D. (1997). Marketing Education without borders: exploiting the new information technologies. In Unknown Host Publication Academy of Marketing.