| Language | English |
|---|---|
| Volume | 11 |
| DOIs | |
| Publication status | Published - 1 Sep 2011 |
Cite this
@book{cef781a6eac044c19f5456757471fad3,
title = "Marketing Communications: A Brand Narrative Approach Review",
author = "Matthew Kearney",
year = "2011",
month = "9",
day = "1",
doi = "10.1362/146934711X589499",
language = "English",
volume = "11",
}
Marketing Communications: A Brand Narrative Approach Review. / Kearney, Matthew.
2011.Research output: Book/Report › Book
TY - BOOK
T1 - Marketing Communications: A Brand Narrative Approach Review
AU - Kearney, Matthew
PY - 2011/9/1
Y1 - 2011/9/1
U2 - 10.1362/146934711X589499
DO - 10.1362/146934711X589499
M3 - Book
VL - 11
BT - Marketing Communications: A Brand Narrative Approach Review
ER -