Marketing Communications: A Brand Narrative Approach Review

    Research output: Book/ReportBook

    LanguageEnglish
    Volume11
    DOIs
    Publication statusPublished - 1 Sep 2011

    Cite this

    @book{cef781a6eac044c19f5456757471fad3,
    title = "Marketing Communications: A Brand Narrative Approach Review",
    author = "Matthew Kearney",
    year = "2011",
    month = "9",
    day = "1",
    doi = "10.1362/146934711X589499",
    language = "English",
    volume = "11",

    }

    TY - BOOK

    T1 - Marketing Communications: A Brand Narrative Approach Review

    AU - Kearney, Matthew

    PY - 2011/9/1

    Y1 - 2011/9/1

    U2 - 10.1362/146934711X589499

    DO - 10.1362/146934711X589499

    M3 - Book

    VL - 11

    BT - Marketing Communications: A Brand Narrative Approach Review

    ER -