Marketing Communications: A Brand Narrative Approach Review

Matthew Kearney

Research output: Book/Report › Book

Original language	English
Publisher	Westburn Publishers
Volume	11
DOIs	https://doi.org/10.1362/146934711X589499
Publication status	Published - 1 Sep 2011

Access to Document

10.1362/146934711X589499

Cite this

Kearney, M. (2011). Marketing Communications: A Brand Narrative Approach Review. Westburn Publishers. https://doi.org/10.1362/146934711X589499