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Marketing and Performance in Small Firms: The Role of Networking
Aodheen McCartan
School of Communication and Media
Faculty of Arts, Humanities & Social Sciences
Business and Management Research
Research output
:
Contribution to journal
›
Article
›
peer-review
14
Citations (Scopus)
634
Downloads (Pure)
Overview
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Dive into the research topics of 'Marketing and Performance in Small Firms: The Role of Networking'. Together they form a unique fingerprint.
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Weight
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Social Sciences
Proactiveness
100%
Market Orientation
66%
Firm Performance
66%
Market Performance
66%
UK
33%
Firm Size
33%
Regional Economy
33%
Online Survey
33%
Design Methodology
33%
Practical Implication
33%
Economics, Econometrics and Finance
Marketing
100%
Firm Performance
28%
Firm Size
14%