This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. The book challenges the received view of the relationship between marketing and feminism, demonstrating that they have much to offer one another. Key issues and debates include: the dark side of female consumption; women and marketing in socialist economies; women and advertising; ecofeminism and marketing; and gender, marketing and cultural diversity. With an international range of contributors, including work by Lisa Penalosa, Barbara Stern, Linda Scott and Janeen Costa Arnold, this collection offers new insights, new challenges, and a positive vision for the future relationship between marketing and feminism.
|Place of Publication
|Number of pages
|0-415-21972-8 hb, 0-415-21973 pb
|Published (in print/issue) - 20 Jul 2000
- marketing feminism marketing management critical marketing