@conference{28380c1e40ea4a66bb4f6018ecbc4c7e,
title = "Market orientation of SMEs: Relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies (EIRASS) Conference: EIRASS 2010 Conference Highly Commended Award",
author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",
year = "2010",
month = jul,
day = "5",
language = "English",
note = "17th International Conference on Recent Advances in Retailing and Consumer Services Science ; Conference date: 05-07-2010",
}