Market orientation of SMEs: Relationship with supermarket loyalty card data

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
Number of pages250
Publication statusPublished - 5 Jul 2010
Event17th International Conference on Recent Advances in Retailing and Consumer Services Science - Istanbul, Turkey
Duration: 5 Jul 2010 → …

Conference

Conference17th International Conference on Recent Advances in Retailing and Consumer Services Science
Period5/07/10 → …

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2010). Market orientation of SMEs: Relationship with supermarket loyalty card data. In Unknown Host Publication