Market orientation of SMEs: Relationship with supermarket loyalty card data

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages250
Publication statusPublished - 5 Jul 2010
Event17th International Conference on Recent Advances in Retailing and Consumer Services Science - Istanbul, Turkey
Duration: 5 Jul 2010 → …

Conference

Conference17th International Conference on Recent Advances in Retailing and Consumer Services Science
Period5/07/10 → …

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2010). Market orientation of SMEs: Relationship with supermarket loyalty card data. In Unknown Host Publication
Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff ; Armstrong, Gillian. / Market orientation of SMEs: Relationship with supermarket loyalty card data. Unknown Host Publication. 2010.
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title = "Market orientation of SMEs: Relationship with supermarket loyalty card data",
author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",
year = "2010",
month = "7",
day = "5",
language = "English",
booktitle = "Unknown Host Publication",

}

Donnelly, C, Fearne, A, Simmons, G & Armstrong, G 2010, Market orientation of SMEs: Relationship with supermarket loyalty card data. in Unknown Host Publication. 17th International Conference on Recent Advances in Retailing and Consumer Services Science, 5/07/10.

Market orientation of SMEs: Relationship with supermarket loyalty card data. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff; Armstrong, Gillian.

Unknown Host Publication. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Market orientation of SMEs: Relationship with supermarket loyalty card data

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

PY - 2010/7/5

Y1 - 2010/7/5

M3 - Conference contribution

BT - Unknown Host Publication

ER -

Donnelly C, Fearne A, Simmons G, Armstrong G. Market orientation of SMEs: Relationship with supermarket loyalty card data. In Unknown Host Publication. 2010