Market orientation of SMEs: Relationship with supermarket loyalty card data: European Institute of Retailing and Services Studies (EIRASS) Conference: EIRASS 2010 Conference Highly Commended Award

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages250
Publication statusPublished - 5 Jul 2010
Event17th International Conference on Recent Advances in Retailing and Consumer Services Science - Istanbul, Turkey
Duration: 5 Jul 2010 → …

Conference

Conference17th International Conference on Recent Advances in Retailing and Consumer Services Science
Period5/07/10 → …

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