One of the many dimensions of the power imbalance between large food retailers and SME suppliers is knowledge derived from Customer Relationship Management (CRM) programs, specifically loyalty card data collected by food retailers on end consumer shopping habits. The overall aim of this paper is to understand the interface of knowledge and power between retailers and SME suppliers within the supply chain in relation to CRM and supply relationship management (SRM) after the financial crisis, which came to a head September 2008. The methodological approach taken was a single case study of a large multinational retailer and 12 of their SME suppliers. Key findings were that SME suppliers are powerless to engage in knowledge held downstream, distorted roles and responsibilities of knowledge management and finally fragmented knowledge transfer upstream.
|Title of host publication||Unknown Host Publication|
|Number of pages||14|
|Publication status||Accepted/In press - 29 Jul 2015|
|Event||Global Business Conference - Sibenik, Croatia|
Duration: 29 Jul 2015 → …
|Conference||Global Business Conference|
|Period||29/07/15 → …|