Managing i-branding to create brand equity

Research output: Contribution to journal › Article › peer-review

38 Citations (Scopus)

Original language	English
Pages (from-to)	1260-1285
Journal	European Journal of Marketing
Volume	44
Issue number	9/10
DOIs	https://doi.org/10.1108/03090561011062835
Publication status	Published (in print/issue) - 1 Sept 2010

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@article{2559ac1e4ce646fb98c7e2f0c0006da0,

title = "Managing i-branding to create brand equity",

author = "Geoff Simmons and Brychan Thomas and Yann Truong",

year = "2010",

month = sep,

day = "1",

doi = "10.1108/03090561011062835",

language = "English",

volume = "44",

pages = "1260--1285",

journal = "European Journal of Marketing",

publisher = "Emerald Publishing",

number = "9/10",

}