Managing i-branding to create brand equity

Geoff Simmons, Brychan Thomas, Yann Truong

    Research output: Contribution to journalArticle

    27 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1260-1285
    JournalEuropean Journal of Marketing
    Volume44
    Issue number9/10
    DOIs
    Publication statusPublished - 1 Sep 2010

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