Managing i-branding to create brand equity

Geoff Simmons, Brychan Thomas, Yann Truong

    Research output: Contribution to journalArticle

    27 Citations (Scopus)
    LanguageEnglish
    Pages1260-1285
    JournalEuropean Journal of Marketing
    Volume44
    Issue number9/10
    DOIs
    Publication statusPublished - 1 Sep 2010

    Cite this

    Simmons, Geoff ; Thomas, Brychan ; Truong, Yann. / Managing i-branding to create brand equity. In: European Journal of Marketing. 2010 ; Vol. 44, No. 9/10. pp. 1260-1285.
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    Simmons, G, Thomas, B & Truong, Y 2010, 'Managing i-branding to create brand equity', European Journal of Marketing, vol. 44, no. 9/10, pp. 1260-1285. https://doi.org/10.1108/03090561011062835

    Managing i-branding to create brand equity. / Simmons, Geoff; Thomas, Brychan; Truong, Yann.

    In: European Journal of Marketing, Vol. 44, No. 9/10, 01.09.2010, p. 1260-1285.

    Research output: Contribution to journalArticle

    TY - JOUR

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    AU - Thomas, Brychan

    AU - Truong, Yann

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    T2 - European Journal of Marketing

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