Machiavellian Marketing: Justifying the Ends and Means in Modern Politics

Phil Harris, Conor McGrath, Irene Harris

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Political Management
Editors	Dennis Johnson
Place of Publication	New York
Publisher	Routledge
Pages	537-554
ISBN (Print)	978-0-415-96225-4
Publication status	Published (in print/issue) - 2009

Keywords

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title = "Machiavellian Marketing: Justifying the Ends and Means in Modern Politics",

keywords = "Niccolo Machiavellia, Lobbying, Public Affairs, Political Marketing",

author = "Phil Harris and Conor McGrath and Irene Harris",

year = "2009",

language = "English",

isbn = "978-0-415-96225-4",

pages = "537--554",

editor = "Dennis Johnson",

booktitle = "Handbook of Political Management",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Machiavellian Marketing: Justifying the Ends and Means in Modern Politics

AU - Harris, Phil

AU - McGrath, Conor

AU - Harris, Irene

PY - 2009

Y1 - 2009

KW - Niccolo Machiavellia

KW - Lobbying

KW - Public Affairs

KW - Political Marketing

M3 - Chapter

SN - 978-0-415-96225-4

SP - 537

EP - 554

BT - Handbook of Political Management

A2 - Johnson, Dennis

PB - Routledge

CY - New York

ER -