Machiavellian Marketing: Justifying the Ends and Means in Modern Politics

Phil Harris, Conor McGrath, Irene Harris

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationHandbook of Political Management
EditorsDennis Johnson
Place of PublicationNew York
Pages537-554
Publication statusPublished - 2009

Keywords

  • Niccolo Machiavellia
  • Lobbying
  • Public Affairs
  • Political Marketing

Cite this

Harris, P., McGrath, C., & Harris, I. (2009). Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. In D. Johnson (Ed.), Handbook of Political Management (pp. 537-554). New York.
Harris, Phil ; McGrath, Conor ; Harris, Irene. / Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. Handbook of Political Management. editor / Dennis Johnson. New York, 2009. pp. 537-554
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Harris, P, McGrath, C & Harris, I 2009, Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. in D Johnson (ed.), Handbook of Political Management. New York, pp. 537-554.

Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. / Harris, Phil; McGrath, Conor; Harris, Irene.

Handbook of Political Management. ed. / Dennis Johnson. New York, 2009. p. 537-554.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Machiavellian Marketing: Justifying the Ends and Means in Modern Politics

AU - Harris, Phil

AU - McGrath, Conor

AU - Harris, Irene

PY - 2009

Y1 - 2009

KW - Niccolo Machiavellia

KW - Lobbying

KW - Public Affairs

KW - Political Marketing

M3 - Chapter

SN - 978-0-415-96225-4

SP - 537

EP - 554

BT - Handbook of Political Management

A2 - Johnson, Dennis

CY - New York

ER -

Harris P, McGrath C, Harris I. Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. In Johnson D, editor, Handbook of Political Management. New York. 2009. p. 537-554