Machiavellian Marketing: Justifying the Ends and Means in Modern Politics

Phil Harris, Conor McGrath, Irene Harris

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Political Management
EditorsDennis Johnson
Place of PublicationNew York
PublisherRoutledge
Pages537-554
ISBN (Print)978-0-415-96225-4
Publication statusPublished - 2009

Keywords

  • Niccolo Machiavellia
  • Lobbying
  • Public Affairs
  • Political Marketing

Cite this

Harris, P., McGrath, C., & Harris, I. (2009). Machiavellian Marketing: Justifying the Ends and Means in Modern Politics. In D. Johnson (Ed.), Handbook of Political Management (pp. 537-554). New York: Routledge.