Luxury Markets and Premium Pricing

Research output: Contribution to journalArticle

Abstract

The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.
Original languageEnglish
Pages (from-to)319-328
JournalJournal of Revenue and Pricing Management,
Volume4
Issue number4
DOIs
Publication statusPublished - 2006

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