Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland

Noel Healy, Carena van Riper, Stephen Boyd

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

In recent decades, investments in tourism capital and the advancement of media technologies havetransformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers,results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.
LanguageEnglish
Pages574-583
JournalTourism Management
Volume52
Issue number2
DOIs
Publication statusPublished - Feb 2016

Fingerprint

cliff
tourism
architectural design
multimedia
planning process
planning
evaluation
natural area
consumption

Keywords

  • interpretation
  • visitor centers
  • nature-based experiences
  • visitor management

Cite this

@article{ec14498586444799a353b5349c2259cf,
title = "Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland",
abstract = "In recent decades, investments in tourism capital and the advancement of media technologies havetransformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers,results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.",
keywords = "interpretation, visitor centers, nature-based experiences, visitor management",
author = "Noel Healy and {van Riper}, Carena and Stephen Boyd",
year = "2016",
month = "2",
doi = "10.1016/j.tourman.2015.08.009",
language = "English",
volume = "52",
pages = "574--583",
number = "2",

}

Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland. / Healy, Noel; van Riper, Carena; Boyd, Stephen.

Vol. 52, No. 2, 02.2016, p. 574-583.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland

AU - Healy, Noel

AU - van Riper, Carena

AU - Boyd, Stephen

PY - 2016/2

Y1 - 2016/2

N2 - In recent decades, investments in tourism capital and the advancement of media technologies havetransformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers,results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.

AB - In recent decades, investments in tourism capital and the advancement of media technologies havetransformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers,results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.

KW - interpretation

KW - visitor centers

KW - nature-based experiences

KW - visitor management

U2 - 10.1016/j.tourman.2015.08.009

DO - 10.1016/j.tourman.2015.08.009

M3 - Article

VL - 52

SP - 574

EP - 583

IS - 2

ER -