Leisure Revenue Management

Research output: Contribution to journalArticle

Abstract

Leisure revenue management (RM or yield management) marries theissues of supply, demand and price, when the organisation isconstrained by capacity. By using ‘time’ as the unit of inventory, theauthors explore a typology of the characteristics of RM that pertainto the leisure experience, and set out to explain the process of RMthrough a holistic model which brings benefits to managing leisureproperties and events.
Original languageEnglish
Pages (from-to)306-317
JournalJournal of Retail and Leisure Property
Volume1
Issue number4
DOIs
Publication statusPublished - 2001

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