Knowledge management for SME fashion retailers in the “New Economy

L Donnell, A Reid, K Hutchinson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherEuropean Institute of Retailing and Services Studies
Number of pages20
Publication statusAccepted/In press - 19 Mar 2012
EventEIRASS Conference - Vienna, Austria
Duration: 19 Mar 2012 → …

Conference

ConferenceEIRASS Conference
Period19/03/12 → …

Keywords

  • Business Intelligence
  • CRM
  • Retail

Cite this

Donnell, L., Reid, A., & Hutchinson, K. (Accepted/In press). Knowledge management for SME fashion retailers in the “New Economy. In Unknown Host Publication European Institute of Retailing and Services Studies.