| Original language | English |
|---|---|
| Title of host publication | Ethical Branding and Marketing |
| Subtitle of host publication | Cases and Lessons |
| Editors | Hagai Gringarten, Raul Fernandez-Calienes |
| Place of Publication | New York |
| Publisher | Routledge |
| Chapter | 11 |
| Pages | 159-172 |
| Number of pages | 13 |
| ISBN (Print) | 9781138337275 |
| Publication status | Published (in print/issue) - 1 May 2019 |
Publication series
| Name | Routledge Advances in Management and Business Studies |
|---|