Original language | English |
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Title of host publication | Ethical Branding and Marketing |
Subtitle of host publication | Cases and Lessons |
Editors | Hagai Gringarten, Raul Fernandez-Calienes |
Place of Publication | New York |
Publisher | Routledge |
Chapter | 11 |
Pages | 159-172 |
Number of pages | 13 |
ISBN (Print) | 9781138337275 |
Publication status | Published (in print/issue) - 1 May 2019 |
Publication series
Name | Routledge Advances in Management and Business Studies |
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