Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Wijland Roel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAssociation for Consumer Research
Number of pages4
Publication statusAccepted/In press - 27 Oct 2017
EventACR Conference - San Diego
Duration: 27 Oct 2017 → …

Conference

ConferenceACR Conference
Period27/10/17 → …

Keywords

  • Branding
  • poetry
  • rhetoric

Cite this

Brown, S., Maclaran, P., Ponsonby-McCabe, S., Stevens, L., & Roel, W. (Accepted/In press). Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. In Unknown Host Publication Association for Consumer Research.