Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Wijland Roel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages4
Publication statusAccepted/In press - 27 Oct 2017
EventACR Conference - San Diego
Duration: 27 Oct 2017 → …

Conference

ConferenceACR Conference
Period27/10/17 → …

Keywords

  • Branding
  • poetry
  • rhetoric

Cite this

Brown, S., Maclaran, P., Ponsonby-McCabe, S., Stevens, L., & Roel, W. (Accepted/In press). Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. In Unknown Host Publication
Brown, Stephen ; Maclaran, Pauline ; Ponsonby-McCabe, Sharon ; Stevens, Lorna ; Roel, Wijland. / Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. Unknown Host Publication. 2017.
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title = "Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding",
keywords = "Branding, poetry, rhetoric",
author = "Stephen Brown and Pauline Maclaran and Sharon Ponsonby-McCabe and Lorna Stevens and Wijland Roel",
year = "2017",
month = "10",
day = "27",
language = "English",
booktitle = "Unknown Host Publication",

}

Brown, S, Maclaran, P, Ponsonby-McCabe, S, Stevens, L & Roel, W 2017, Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. in Unknown Host Publication. ACR Conference, 27/10/17.

Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. / Brown, Stephen; Maclaran, Pauline; Ponsonby-McCabe, Sharon; Stevens, Lorna; Roel, Wijland.

Unknown Host Publication. 2017.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

AU - Brown, Stephen

AU - Maclaran, Pauline

AU - Ponsonby-McCabe, Sharon

AU - Stevens, Lorna

AU - Roel, Wijland

PY - 2017/10/27

Y1 - 2017/10/27

KW - Branding

KW - poetry

KW - rhetoric

M3 - Conference contribution

BT - Unknown Host Publication

ER -

Brown S, Maclaran P, Ponsonby-McCabe S, Stevens L, Roel W. Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. In Unknown Host Publication. 2017