Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Wijland Roel

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Association for Consumer Research
Number of pages	4
Publication status	Accepted/In press - 27 Oct 2017
Event	ACR Conference - San Diego Duration: 27 Oct 2017 → …

Conference	ACR Conference
Period	27/10/17 → …

Keywords

@inproceedings{18a0490bfac242418d4be26a9112988a,

title = "Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding",

keywords = "Branding, poetry, rhetoric",

author = "Stephen Brown and Pauline Maclaran and Sharon Ponsonby-McCabe and Lorna Stevens and Wijland Roel",

year = "2017",

month = oct,

day = "27",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Association for Consumer Research",

address = "United States",

note = "ACR Conference ; Conference date: 27-10-2017",

}

TY - GEN

T1 - Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

AU - Brown, Stephen

AU - Maclaran, Pauline

AU - Ponsonby-McCabe, Sharon

AU - Stevens, Lorna

AU - Roel, Wijland

PY - 2017/10/27

Y1 - 2017/10/27

KW - Branding

KW - poetry

KW - rhetoric

M3 - Conference contribution

BT - Unknown Host Publication

PB - Association for Consumer Research

T2 - ACR Conference

Y2 - 27 October 2017

ER -