Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Stephen Brown, Pauline Maclaran, Sharon Ponsonby-McCabe, Lorna Stevens, Wijland Roel

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAssociation for Consumer Research
Number of pages4
Publication statusAccepted/In press - 27 Oct 2017
EventACR Conference - San Diego
Duration: 27 Oct 2017 → …


ConferenceACR Conference
Period27/10/17 → …


  • Branding
  • poetry
  • rhetoric

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